In recognition of the 40th anniversary since Elvis' passing and to pay tribute to his legacy, American Crew groomed one emerging artist on journey to Memphis.

Inspired by the iconic urban subcultures of 70s and 90s New York, this niche grooming style by Italian barbering specialists, Il Barbiere Modhair,  also combines the concept of classic streetwear with modern metropolitan styling.

A collection for the fashionable wildflower, the woman that loves her texture and creating height with messiness. The fashion comes with the colour application; whether a wild golden mane, a jewel fade, a soft rose, or a cool brunette, this is a collection designed for the modern Bohemian.

Taking inspiration from Tropical rainforests, this collection of four striking images uses a diverse range of colour and styling disciplines to reflect the natural beauty found within the South American forests.