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Shattered Illusions by Antoinette Beenders

Thursday, 15 October 2015 11:37

Antoinette Beenders launches her new personal collection: Shattered Illusions. Aveda's Global Creative Director was inspired by shapes reminiscent of the 1920s with a hi-gloss, wet-look shine. 

“Hairdressers are deeply creative people and they need to express their creativity. That is why I do this because deep down inside I’m a hairdresser. Shattered Illusions is an expression of my feelings of a moment. I hope I can inspire other hairdressers to express themselves in similar ways.” Antoinette Beenders.


Hair and Creative Direction:
 Antoinette Beenders, Aveda Global Creative Director

Photos: Jenny Hands 

Make-up: 
Mary Jane Frost

Styling: Ann Shore

  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



  • Hair and Creative Direction: Antoinette Beenders, Aveda Global Creative Director



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