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Inception

Tuesday, 30 October 2018 11:32

The Inception Collection is the result of a collaborative partnership between the muk Haircare Global Creative Team and internationally acclaimed photographer Rankin.

muk Haircare Founder and Director, Mark Gariglio, imagined a new campaign for the brand that steered away from the traditional hairdressing campaigns, and into the domain of a luxury brand, fashion campaign that spoke of the brand’s identity and their exciting new future.

“The objective of this new photo shoot is to create a vibe which has an element of tongue in cheek, playing on our brand name and heritage," explains Mark. "The idea was to shoot the girls nude, but not to revealing - keeping an element of mystique for the viewer whilst creating a primary focus on the hair. It was important for the models to have a natural beauty and subtle sexiness, reflected in pared down make up and playful interactions, with the main focus on beautiful, styled hair.”

 

  • Hair: muk Haircare Global Creative Team // Photos: Rankin



  • Hair: muk Haircare Global Creative Team // Photos: Rankin



  • Hair: muk Haircare Global Creative Team // Photos: Rankin



  • Hair: muk Haircare Global Creative Team // Photos: Rankin



  • Hair: muk Haircare Global Creative Team // Photos: Rankin



  • Hair: muk Haircare Global Creative Team // Photos: Rankin



  • Hair: muk Haircare Global Creative Team // Photos: Rankin



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