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Summer Punch

Wednesday, 27 May 2020 11:35

This season, ghd has created the Summer Punch collection of four summer blow-dry looks; inspired by the freedom, creativity and positive power of music.

“The inspiration came straight out of fashion week,” says Amy Sontae, ghd’s Global Creative Education Manager. Working alongside Janine Jennings, ghd’s Head of Education for the UK, the vision and shoot really came to life. “We wanted to showcase the season’s hottest trends, which are perfect for summer styling. In terms of hair inspirations, House of Holland, Attico and Philosophy sent frothy, lived in movement down the catwalk, with folded-back sides offering fresh detailing to familiar textures. Vintage hair combs are set to be the big break-out accessories trend for Summer 2020 and the more the merrier. Layer them in different colours to be ahead of the fashion pack.”

So, what does all this look like in terms of hair? As always for ghd, it’s about beautiful, luxurious finishes – now with a focus on texture in all its forms, accessory detailing and aspirational touches that celebrate the craft of hairdressing.

The Side Cinch is a full-bodied Afro look, with stretched-out curls and detailing added using the ghd helios comb nozzle (available this summer) to create volume and shape. Colourful combs add extra interest. 

Rock Folds combines sleek sides with a textured top section, replicating a mohawk silhouette with a softer, less structured feel.

Full-bodied waves created with a blow-dry are at the heart of the Festival Fold look, which replicates the shape of tonged curls through the art of blow-drying for a tousled, Cali-cool feel.

Providing an ultra-cool update, the Comb Folds look is all about layering; layering waves crafted with the Platinum+ for rocking texture and laying hair combs for a stacked finish.

  • Hair by ghd: comb folds

  • Hair by ghd: festival folds

  • Hair by ghd: rock folds

  • Hair by ghd: side cinch


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