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In Excess

Friday, 21 March 2014 13:17
In Excess by Joico

The new trend collection 2014 from Joico, In-Excess, heralds a return to the extravagance of the 1980s, with a reinvention of the most defining trends of “the decade of excess” for a new era.

 

 

Damien Carney took a cue from the structured, skin-tight designs of the legendary Thierry Mugler, Claude Montana and Azzedine Alaia and indulged in a variety of techniques, which included using longer lengths to create internal and external texture – to craft strong, highly adaptable haircuts that are both soft and hard. “The goal wasn’t to create a retrospective of past trends, but instead be inspired by the more-is-better attitude of the time,”said Damien. “It was as if no one ever questioned, ‘is it too much?’ That’s the spirit that drove this collection.”

 

On the colour, Sue Pemberton commented: “The level of intensity and complexity are the same, but because the new application is much more refined than the original, the result is very modern and wearable – not the least bit dated or over-the-top. It was excessive without being ‘excessive’. Excessive in a good way.”

 

 

Hair: Damien Carney, Joico International Artistic Director

Colour: Sue Pemberton, Joico International Colour Director

Photos: Hama Sanders

 
 
  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



  • In Excess by Joico



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