Blonde Ambition is JOICO's celebration of the beauty of individuality, confidence, and brilliant-blonde for all! It's your invitation to participate in the beauty of individuality, giving you the confidence to safely take any client - undefined by hair type, colour, complexion, or lifestyle - from dark to light in a single service.

Adam Ciaccia's collection for Axis Hairdressing showcases how the skills and training of a talented and inspirational hairdresser form the cornerstone of being a true industry influencer. Bold colour, strong shapes and variegated textures are at the heart of this collection.

Nightclub lighting provides an essential complement to the music -  nights in which to forget all your worries. Issac Martin's neon-inspired looks in this collection walk a line between the classic and the most modern.

With the appearance of rough rocks, Geodes are those beautiful mineral crystalline formations that hide within rough, uninteresting rocks. They go unnoticed at first glance and to find their true beauty you have to look deep inside.

“I was inspired by the beauty of spring, and the colours of the tropics. I love travelling and this collection transported me to a land far away where colours, smells and textures come together to create a place of beauty.” Martin Crean, MODE Hair, Chipping Campden.

Zenith Portraits, the SS 2021 collection from Gianluca Grechi, Global Art Director Monacelli Italy, draws inspiration from Van Gogh and his work.

"Vesna" (The Spring) is the name of the new collection created by the Estel team. Colours and shapes create an emotional space that catches the eye and lets the soul overflow with anticipation. It's Spring and the world is renewing!

When everything goes wrong, that’s the time to seek clarity and get a firm grip on reality.  A change of perspective, combined with new techniques and resources, can lead to different results and a break from predictability.

This a collection by Dominik Podwika which is dedicated to timeless femininity and based on an empirical approach, where Avant Garde harmoniously influences everyday trends.

Four different looks by NYCE International which define each woman at her very best and that enhance women who are not afraid of expressing who they are and showing it  to the world.