top news

Events/News

TIGI European Convention 2019 #WeAreOneTIGI

Wednesday, 10 July 2019 15:23

The TIGI European Convention saw 2 days of inspiration, education and information dedicated to hairdressers from across Europe, who were welcomed to London by Anthony Mascolo, TIGI founder & International Artistic Director, for what proved to be a truly spectacular event.

Mark Bleathman TIGI President and Tobias Kuetscher, TIGI Europe General Manager joined Anthony Mascolo in welcoming guests to the Park Plaza Westminster, where the TIGI European Convention hosted the launch of the new TIGI Modern Classics education collection as well as the latest product innovation from TIGI Copyright. The event also  provided guests with business information and social media ideas to utilise in their salons.  Mark Bleathman added that the aim of the TIGI Convention was to give back, provide inspiration, show TIGI’s creative output and introduce TIGI Copyright and TIGI Fuse to everyone. 

Of course, no TIGI event happens without entertainment and an after-party. The TIGI Convention began on Sunday evening with drinks and a dinner, during which guests were entertained by incredible magician Maddox, from Britain’s Got Talent, and continued with TIGI’s DJ ‘on the decks’ to keep the excitement going into the early hours.

 

THE CREATIVE HIGHLIGHTS

DAY ONE

Before dinner the TIGI Collective, selected TIGI educators from salons across Europe, each presented a model depicting their free interpretation of today’s trends in hairstyling in their main cities.

The TIGI Collective comprised:

From Berlin: Ulla Maas, Gianni D’Assero, Frank Senner.

From Milan: Alessandro Magrin, Pietro Denaro, Alessandro Scatolini

 From Paris: Nicola Fovanna, Florian Henry, Alan Alarcon

From Moscow: Artem Lubinov, Marina Roy, Natalia Kopnina

From London: Evelina Lundgren, Lesley Farrell, Rory Gamble 

The second presentation was the TIGI Creative Team’s new Designer Collection. TIGI fashion stylist, Jiv D, worked closely with Anthony Mascolo researching the latest sub-cultures in global fashion and chose 8 trends linking closely to both fashion and music. 

The TIGI International Creative Team: Thomas Osborn, Akos Bodi, Maria Kovacs, Piero Gentile, Gen Itoh and Joshua Mascolo created individual looks to define the trends. Each look was coloured with TIGI Copyright Colour by the Technical Creative Team: Warren Boodaghians, Kerrie O’Reilly, Ryan Andrews and Lucy Hicks; to create and show an overall image of hair, fashion, and makeup.

These trends were: The Fashion Activist; Hip Hop Barbie; Gothic Fairy Tale; Manga; The Dreamer; Dancing Queen and Neon Fantasy.

The hairdressing finale of the evening was an incredible presentation of 7 models, each dressed in Jiv D’s designer collection, with individually futuristic hairstyles entitled: SCULPTURE THE ART OF THE HUMAN FORM.  

DAY TWO

The second day commenced with the launch of TIGI Modern Classics. Introducing the new work Anthony Mascolo explained: “This is what TIGI’s all about. Modern Classics offers something to every hairdresser in the salon, from the youngest and least experienced to the advanced, confident stylist and colourist. These are the cuts and colours the majority of clients want, but updated to give a new and fresh look. Both the cuts and colours can be the foundation of your work but can also be pushed to give advanced creative finishes.”

Compering the technical section, TIGI Global technical Creative Director, Christel Lundqvist explained: “Today’s classic clients are happy to experiment, For example, a ‘hint of rose’ creating a subtle pink tone to blonde, is a shade we are finding many women are not only prepared to have, but love.”

 
Photos: Alex Barron-Hough

 

  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  • TIGI European Convention 2019



  •  

Related items

  • New Wave 10 July 2019

    The inspiration for These looks are inspired by the punk fashion of 70s  London, as well as the iconic fashion of the designer Vivienne Westwood. The New Wave concept embraced not only style of music but also hair, fashion and accessories.

  • Happy 25th Birthday American Crew! 10 July 2019

    American Crew, the Official Supplier to Men, celebrates its 25th anniversary this year (1994-2019) with an ongoing commitment to elevate men’s style and enhance their personal image.

  • Colour Lust 10 July 2019

    A superb balance between strong colour and distinctive shapes in this outstanding collection by Suzie Clelland from Marc Antoni Group.

  • Purity Clash 10 July 2019

    An androgynous fusion by Laurianne Baesa & Damien Dussert that is inspired by alchemy and the perfect harmony that exists between the genders. With folkloristic influences, the collection blends the concepts of power, attraction and purity.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK