top news

Design

Edward James Aveda Lifestyle Salon & Spa

Tuesday, 06 May 2014 15:43

After the success of his first salon in Battersea, Edward James has now opened a second London salon - the Edward James Aveda Lifestyle Salon & Spa - this time in Putney.

 

 

“Our mission with the new salon was to create a visually stunning space that radiates a classical and relaxed feel with elements of opulent luxury,” explains Edward. “The general feel is based on our Northcote Road salon, with a colour palette that is both energetic and complementary to Aveda branding. The emphasis is on a warm and comforting environment both professional and inviting.”  

 

Encompassing 1,600 sq. ft., the business consists of a ground floor salon with 10 styling stations, designated retail and make-up areas and four luxury backwashes; the basement spa has two holistic spa treatment rooms.

 

Reflecting a Moorish influence with Moroccan lanterns and floor-to-ceiling colour-fused earthenware tiles, an exquisite 19th Century Elm Alter Table and a signature three-metre sofa provide a lush area where guests can enjoy an Aveda Tea while awaiting their appointment. Seasonal decorative cushions complete the mood.

 

Once in the salon, two rows of offset trees separate the retail zone from the styling stations, which give a sense of tranquillity and shelter from the outside world. Each styling station features a stunning beaten copper lamp, a decorative Aveda display, an aroma sensory journey centrepiece and an individual mirror; collectively these elements combine to create individual personal space. Walls feature wood panelling with complementary lighting to differentiate between salon zones. 

 

“We have distinctive zones so guests can enjoy their time with us and tune out from the outside world,” says General Manager, Natalie Love. “Our dedicated Hair Spa for example, separate from the main salon, has four shiatsu massage chairs where Aveda Botanical Hair Treatments are made even more enjoyable thanks to a cosy blanket and eye pillow. The lighting here is softer too with Moroccan wall fittings creating a tranquil ambiance.”

  

For the salon refit, which took eight weeks,  it was imperative to retain the Aveda ethos within the brief, while ensuring the Edward James brand was reflected for business recognition and continuity. “We are proud of our eco credential and used recycled and reclaimed materials wherever possible” explains Natalie. 


www.aveda.co.uk


www.edwardjameslondon.com



 

  • Edward James Aveda Lifestyle Salon & Spa



  • Edward James Aveda Lifestyle Salon & Spa



  • Edward James Aveda Lifestyle Salon & Spa



  • Edward James Aveda Lifestyle Salon & Spa



  • Edward James Aveda Lifestyle Salon & Spa



  • Edward James Aveda Lifestyle Salon & Spa



  • Edward James Aveda Lifestyle Salon & Spa



  •  

Related items

  • Straightening & Curling by Kent Salon 06 May 2014

    With its combination of natural and nylon bristles in differing lengths, Kent Salon’s straightening and curling brush is your secret weapon for creating shine... as it simply glides its way through the hair!.

  • Business Rebranding: From Independent to Franchisee 06 May 2014

    Saks Hair & Beauty in the UK has recently announced the opening of its newest salon, Saks Addlestone. Unlike other Saks salons, however, this as an unusual business model: a former independent salon that has joined the franchisee network.

  • Innovations Set to Shape the Future of the Salon Experience 06 May 2014

    Wella Professionals was present at the Consumer Electronics Show (CES) in Las Vegas and announced plans to roll out the revolutionary Smart Mirror and Color DJ technologies into salons in 2020!

  • Bloggs Salons' Festive Cheer 06 May 2014

    Bloggs Salons of Bristol salons have been raising money for charity through a number of initiatives this month, with proceeds going to both local and national children's hospitals and charities.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK