top news

Design

70 Years: The Art of Excellence

Wednesday, 17 June 2015 12:03

Estetica is the guest of honour at the contemporary art exhibition 'Art for Excellence' in Turin (Italy) featuring the work of Marina Muñoz Viada.

It all started 70 years ago – the birth of Estetica magazine. This global publication had its origins in 1946 and was launched by Mino Pissimiglia, the father of Estetica Network current Publisher and Director, Roberto Pissimiglia. Estetica plans on having more celebrations of its anniversary, which will come alive in the next spring. Indeed, this celebration on June 8th placed the Estetica Team at the contemporary art exhibition 'Art for Excellence' in Turin, which will take place until June 18.

Sabrina Sottile organizes the exhibition in conjunction with the World Congress of Chambers of Commerce heading to Turin. The event is however, sponsored by Banca Mediolanum and Infinity, who have joined the art world with entrepreneurial spirit by entrusting their interpretation of brand excellence to 21 artists, both from Italy and abroad. Among the present was Estetica’s staff, which originally saw the light on the banks of the Po in 1946.

The work, titled 'Paper Beauty', is located in the historic rooms of the palace Marenco and is crafted by renowned author and Spanish artist, Marina Muñoz Viada. It is a collage of wood that not only displays 70 years worth of the magazine’s history but also 70 years of international traditions shared by same lifestyle. As explained by the author on the occasion of the public event, "These fragments of coloured wood serve as splinters crossing fast into time, and anchor the pages of the prestigious magazine Estetica. 'Paper Beauty' is a collage that represents the publication, through the covers and the original images of the magazine, since 1946, accompanied by time periods and styles to celebrate the art of hairdressing."

Roberto Pissimiglia, Publisher and Director of Estetica Network, spoke of the magazine’s first steps in the world of hairdressing and explained about the prestigious group of artists, beauty journalists, and intellectuals that started the 1946 Estetica edition, which was originally commissioned by his father Mino Pissimiglia and was later joined by his wife –Roberto's mother– Olga, in the 50s.

Estetica Network numbers 25 international editions distributed in 60 countries worldwide with an overall circulation of 335,000 copies. The editorial offices, graphics department, sales and administrative offices are located in Turin, Italy. But Estetica also relies on teams based in Paris, London, Frankfurt, Barcelona, Miami, Mexico City, etc. as well as specialized journalists in every corner of the globe. All these individuals are the lifeblood of our magazine.

Artist: Marina Muñoz Viada 

Title: Paper Beauty

Medium: Wood and collage over wood

Size: 250x125 cm

  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  • Estetica – Art of Excellence



  •  

Related items

  • Beehives, Bobs & Blow-Dries 17 June 2015

    This is the title of a multimedia exhibition which celebrates the creation of iconic hairstyles and showcases hair artistry, while also charting the cultural and economic shifts which have influenced significant hairstyles since the 1950s, with the hairdressing salon being the pillar of the community.

  • TOP HAIR – DIE MESSE Düsseldorf: Meeting Point for European Hair Professionals 17 June 2015

    On 10 and 11 March 2018 TOP HAIR will once again become the meeting point for hair professionals, with all areas providing the professional, communicative atmosphere and the high-quality setting that create the best conditions for forging links and generating business.

  • 2017 Taiwan International Beauty Show & Industry Forum 17 June 2015

    Held by TAITRA, this year's recently held Taiwan International Beauty Show & Industry Forum saw 85 exhibitors using 133 booths and a doubling of the number of actual attendees originating from 32 countries.

  • OMC Hairworld Recognises Estetica with Best Magazine Award 17 June 2015

    What makes OMC Hairworld so special? Its the organisation’s ability to attract talent from all the corners of the world, while setting them on a unique platform in a competitive environment. Known as the Olympics of Hairdressing, OMC Hairworld 2017 took place last weekend at Paris Expo Porte de Versailles.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK