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New Bad Apple Academy

Tuesday, 29 March 2016 09:06

TIGI International Artistic Director, Anthony Mascolo, has just opened the first Bad Apple Academy in Wolverhampton – a new project that is both exciting and fundamental to the future growth of the business.


The Wolverhampton Academy and Salon are the group’s biggest space so far. The 3-storey building was originally a bakery, which caused quite a few obstacles to the building project and delayed the original opening date. But, almost on-schedule, the salon doors opened on December 3rd 2015, taking advantage of pre-Christmas business opportunities. The award-winning group already has established salons in Birmingham, Walsall and Solihull.

Future plans for the Academy are ambitious, but there are several different areas already in development, starting from ongoing education for the growth of Bad Apple’s own team.  The Bad Apple Academy is in a central location for the group and will be used for training the future talent of Bad Apple, eventually developing into a stand-alone Graduate Academy. Importantly, already qualified staff, will be constantly trained on new techniques and trends for cutting, styling and colour, and will also have business training including: running a column, retailing and perfect client customer care. Founder of Bad Apple, Aid Tams, together with Group Colour Director, Adam Murphy, will oversee all training. Watch this space for bespoke courses launching soon. “Having Anthony Mascolo officially open the Salon/Academy was a dream come true for us at Bad Apple Hair,” says Managing Director, Gavin Mills.“He is an inspiration and icon to our team and founder Aid Tams. To have all our key partners, TIGI, Cloud Nine, Aston & Fincher and other be are part of this special day was amazing. We couldn't have asked for more.”

  • The New Bad Apple Academy in Wolverhampton

  • The New Bad Apple Academy in Wolverhampton

  • The New Bad Apple Academy in Wolverhampton

  • The New Bad Apple Academy in Wolverhampton

  • The New Bad Apple Academy in Wolverhampton


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