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SHIATSU at Goldwell Academy Mayfair, London

Tuesday, 24 April 2012 14:01

Shiatsu is one of the most popular courses at Goldwell Academy, which has been running for the last ten years, teaching many hairdressers the head massage techniques and its benefits.

It is not hard to see why more and more salons signing up their hairdressers to learn Shiatsu, besides gaining improvements on blood circulations, balance, perception and many other benefits, with Shiatsu shampoo to refresh the scalp and it also helps maintain healthy hair. And from our first-hand experience, the relaxation it brings was very well impressive.

Shiatsu in Japanese means ‘finger pressure’, is a traditional form of therapy designed to revitalise the body by applying pressure onto the pressure points using various finger and hand movements. It is primarily a preventative treatment based upon the Eastern medical science, a common practise in Asia to maintain and improve one’s health as well as heighten the sense of well-being.

You’ll second my opinion that modern everyday lives cause a lot of stress and tension, and in fact many illnesses are stress-related. Although Shiatsu is based upon the medical science, however it is not a medical treatment. Shiatsu’s main purpose is to release the tension and restore the natural function of the body by applying adequate stimulation to activate the blood and hormone circulation and as a result one’s metabolism will be heightened.

For a very long time in Japan, Shiatsu is part of the hair cutting service free of charge. The native Japanese Shiatsu master and course instructor Mr Shinobu Sekiya explained, ‘Salon is not just about the haircut, it is a whole treatment and experience for a customer. It is about the inner self, the whole self-experience and health. Customers should feel great and happy about themselves at the end of the treatment, and a hairdresser salon is in position to provide that to customers. Giving the demand for a total pampering experience is growing across the country, it has proved in many places that Shiatsu is the most relaxing and additional luxurious experience for customers. In addition, giving Shiatsu is a great communication tool to build a stronger bond with customers during the consultation.’

With Mr Sekiya remarks on Shiatsu ringing in my head, it didn’t surprise me why Shiatsu is increasingly popular. I dare say, if one of the two salons up in my street does Shiatsu, I would have no doubt booking into the salon that does it, so I can make the most of it. As a woman, I love a bargain! And what’s better than feeling the hard earned money being well spent?

One the other hand, a lot of the students I spoke to on the day, feel it is vital to offer something what others cannot because of high competition. Not only clients these days have higher expectations, and with the on-going recession people are also being very careful with their money. One of the students, Paige Ruskin (junior at John Coronado Salon– Essex) says, ‘I think you should always provide that little more in normal price ranges as the clients feel they get more for their money and the service was worth the price. My salon will incorporate the Shiatsu massage into our shampooing routine with the normal price, and I am very happy my boss sent me on this course, I feel this will be very beneficial to my line of work as it has improved my massaging skills massively and now I can provide a better service and more relaxing experience to clients.’ While other student like Joan Bardouille, who is an NVQ and VRQ educator (College of Harringay – North East London, Enfield), says she enrolled to the course because her students voiced a demand to learn the scalp massaging technique and it is apparent that it should be part of the curriculum.

Nonetheless, the Shiatsu course at Goldwell is very well maintained, and confident with Mr Sekiya’s long term professional experience in the field, in which he has also been teaching Shiatsu at Goldwell since it was first started ten years ago. The one-day course is fun, well-structured and needless to say, very relaxed and easy to understand.

The course is separated into two parts, a morning session with introductions, the importance of Shiatsu techniques, demonstrations, and then one-on-one paired up practising the techniques onto each other. Second half in the afternoon was to experience the Shiatsu shampoo, again pairing up to practise onto each other and discussing in how Shiatsu techniques can be incorporated into everyone’s developed usual shampoo routine.

Shiatsu massage could be applied during shampoo and before a haircut. Normally a 15-minute session for the rinsing-shampoo-conditioning process, and another session of 5-minutes before a haircut. Mr Sekiya expressed that a salon could either add the Shiatsu service as an additional service or include it as part of the common routine practice free of charge.

  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



  • Goldwell Shiatsu



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