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Final Call! Wella Generation NOW

Wednesday, 24 May 2017 10:14
(l) The current Generation NOW Team; (r) Clayde Baumann

Wella Professionals is once again searching for the next big thing in hairdressing with its Generation NOW team. The closing date for this incredible career-changing opportunity is less than two weeks away, but there is still time to enter!

Celebrating 7 years since its launch in 2010, the new 2017/18 team will be joined by their award winning lead mentor Clayde Baumann from D&J Ambrose. Generation NOW will open doors to a wide range of educational opportunities and on-stage platform work at some of the industry’s biggest events in the industry.

Simply complete an entry form online where you can also upload photos and videos with a click of a button! Entry deadline is Friday 2nd June 2017. CLICK HERE to find out how to enter! 

This is your chance to push the boundaries of everyday hairdressing and seize the opportunity to work with the best in the industry.  Wella Professionals will provide you with a fantastic platform from which to grow your talent and your future career. If you want to go places, meet people, get ahead and have armfuls of creativity, energy and enthusiasm then enter now!


Deadline Dates: 

Online Entry Open - Tuesday 2nd May 2017

Entry Deadline - Friday 2nd June 2017

Auditions - 22nd June (Wella Studio Dublin)

5th July (Wella Studio Manchester)

18th July (Wella World Studio London)

Bootcamp Week - 21st – 25th August (Wella World Studio London)


For more information regarding entering Generation NOW 2017/18 please call the Wella Events Hotline 0845 6018 128 (UK), 01 416 0900 (ROI) or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it




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