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Joe Hill to Head up International Colour Education at Aveda

Wednesday, 24 March 2021 12:23

Aveda announces the appointment of Joe Hill as its new International Technical Capability Manager, leading on the colour education for the Aveda International network.

Joining Aveda in 2019, Joe (@TheColourBoy) was previously Aveda’s UK Colour Specialist for UK & Ireland (UKI), responsible for growing hair colour in the region along with creating colour content for the UKI market. In this role, Joe was responsible for developing the Aveda UK colour strategies, leading the elevation of the brand colour experience while building the capability of salon artists to maximise business opportunities. He was also key in driving artist generated content for @AvedaUKPro becoming the face of Aveda Colour within the UKI. 

In his new role, Joe will be responsible for inspiring and mentoring the International Aveda network though colour education. He will support and enable UKI and EMEA regions to grow their ambitious colour growth targets, develop the technical capability for the Aveda International network and work on design creation and the execution of industry leading colour education.

“It really is an exciting time to be part of the Aveda education team," comments Joe. "My new role is a fantastic opportunity for me to share the brand’s unique position in hair colour on a much broader scale, while also supporting the development of technical capabilities and business growth across the international network.”

Hayley Hughes, Aveda National Education Manager UK & Ireland, adds: “Joe has always been a huge asset to Aveda education. This appointment is in recognition of the outstanding performance and the remarkable contribution Joe has made to the brand and salon network in his previous role as Aveda Colour Specialist, UKI.”


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