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Mainstage... "Socialized" at the Copperbox!

Wednesday, 14 October 2015 09:43

The Copperbox Stadium in London's Queen Elizabeth Olympic Park was the venue for TONI&GUY's Mainstage, the much anticipated creative and awards evening that consolidates its much deserved Coolbrand status.

Mainstage is a platform which both label.m and TONI&GUY always utilise to present their creative Collections, however this year they were joijed for the first time by essensuals, which launched its own dedicated Collection.  

In an exciting, exhilirating sequence of events, the crowd was also treated to awards presentation hosted by CEO, Chairman and OBE Toni Mascolo, TONI&GUY and label.m Global Creative Director Sacha Mascolo-Tarbuck and TONI&GUY Global Brand Director James Tarbuck who handed out many well-deserved accolades which included Perfect Salon of the Year, TONI&GUY Academy Director, Outstanding Contribution Award and several others.

On the entertainment front,  ‘singer of the moment’ Jess Glynne brought down the house with number ones such as “Hold My Hand” and “Right Here”.

Saving the best campaign for last, the TONI&GUY team launched the new SOCIALIZED cuts and colours led by Global Creative Director Sacha Mascolo-Tarbuck and long-time brand educator and ambassador Eamonn BorehamThen it was back to LFW with Kevin Luchmun heading up the men’s presentation with models wearing Henry Holland’s debut men’s collection, followed by a Giles show with hair styled by International Artistic Director Maria Galati and co, complete with face jewellery to compliment the ornate hair look.

The final showcase was the creative work of Avant Garde Hairdresser of the Year 2015 nominee Indira Schauwecker with her technical skills and vast experience displayed by seven models donning intricate hairstyles and wardrobe pieces. As the models took their places at the top of the catwalk a shimmering, silver installation parted to reveal an eighth model.


The Mainstage award winners were:


TONI&GUY UK Perfect Salon – TONI&GUY Southend

essensuals UK Perfect Salon – essensuals Bath

Company Owned Perfect Salon – TONI&GUY Covent Garden, London

International Salon Business – Jose Boix, TONI&GUY Spain

TONI&GUY Academy Director - Hide Saiga, TONI&GUY Tokyo

TONI&GUY Product Expert – Lauren Leigh Foskett, TONI&GUY Shrewsbury 

label.m Product Expert – Keri Daniel, Danique Hairdressing

TONI&GUY Salon Retailer – TONI&GUY Oswestry 

label.m Salon Retailer - Chandler Wright, London

label.m THE LOOK – Kevin Miller & Laura Wickham, M Salons Bishop Stortford

TONI&GUY Image of the Year – Fabrizio Palmieri

Outstanding Contribution to TONI&GUY – Simon Noulton


Breakthrough Team Extra 

Christopher Gatt, TONI&GUY Kensington

Fotios Sfetas, TONI&GUY Brent Cross

Giap Le, TONI&GUY Islington

Serena Hussain, TONI&GUY Wolverhampton

Natassia Dean, TONI&GUY Spitalfields 

Elsa Guichard, TONI&GUY Westfield White City

Stephanie Derbyshire, TONI&GUY Deansgate, Manchester

Mate Graft, TONI&GUY Southend

Céline Laramy, TONI&GUY Saint Honore, Paris

Charley Henery, TONI&GUY South Kensington

Ian Phipps, TONI&GUY Harrow

Montsé Marti, TONI&GUY Saint Honore, Paris


Assistant Competition 

1st Year Blow Dry – Nikolett Meszaros, TONI&GUY Canary Wharf

1st Year Hair Up – Olivia McLaren, TONI&GUY Nottingham

2nd Year Classic Cut & Colour - Hannah Highman, TONI&GUY York

3rd Year Advanced Cut & Colour - Amber Dobson, TONI&GUY Deansgate, Manchester


  • Avant-Garde by Indira Schauwecker

  • Mainstage finale

  • Men's Section, House of Holland

  • Sacha and James lead the Finale Parade


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