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Whip Hair Into Cleansed and Conditioned Shape

Thursday, 07 April 2016 10:25

Introducing the latest addition to the JOICO care range: CO+Wash, whipped cleansing conditioners. Imagine cleansing and conditioning hair in a single shot.


Cleansing conditioners or “co-washes” as they are also known, do just that and are great for alternating with a regular hair-washing regimen. These products also have other benefits such as leaving hair more managable and increasing the longevity of hair colour. Picture luxurious locks that are strickingly healthy, shiny, frizz-free, and nourished! Now who wouldn’t want to be “co-dependent” on a co-wash?

But there is more. JOICO delivers a whole new way to co-was with their introduction of Color Co+Wash, Moisture Co+Wash and Curl Co+Wash. The unique delivery system transforms these “cleansing conditioners” into the richest, creamiest foam ever. Thanks to the “whipped” formula, it’s easy to distribute the product from root to tip - significantly reducing the amount of product needed and giving an overall more satisfying experience, from roots to ends.

Color Co+Wash: locks in beautiful new hues & keeps them going strong until the next salon visit
• 3x more colour-locking protection*
• Colour-treated locks are 2x more resistant to breakage**

Moisture Co+Wash: brings seriously softer, shinier, stronger strands
• Over 59% reduced breakage**
• More than 94% of testers agreed that their hair looked and felt less dry after just one use

Curl Co+Wash: takes frizz and throws it to the curb
• Beautifully shaped, controlled curls and waves that defy frizz
• Curls are 3x more resistant to breakage**

Why users will love it:
• Use 50% less than a typical co-wash for the same great results**
• Approximately 25 uses per can
• Sulfate-free
• Unique delivery system creates a lather that transforms these cleansing conditioners into the richest, creamiest foam ever
*Vs. daily shapoo and conditioner after one month of use.

**Against combing breakage on damaged hair vs. a non-conditioning shampoo.
***Based on half head salon testing between BOV and bottle application.

For information on JOICO, visit

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