top news

Events/News

Whip Hair Into Cleansed and Conditioned Shape

Thursday, 07 April 2016 10:25

Introducing the latest addition to the JOICO care range: CO+Wash, whipped cleansing conditioners. Imagine cleansing and conditioning hair in a single shot.

 

Cleansing conditioners or “co-washes” as they are also known, do just that and are great for alternating with a regular hair-washing regimen. These products also have other benefits such as leaving hair more managable and increasing the longevity of hair colour. Picture luxurious locks that are strickingly healthy, shiny, frizz-free, and nourished! Now who wouldn’t want to be “co-dependent” on a co-wash?

But there is more. JOICO delivers a whole new way to co-was with their introduction of Color Co+Wash, Moisture Co+Wash and Curl Co+Wash. The unique delivery system transforms these “cleansing conditioners” into the richest, creamiest foam ever. Thanks to the “whipped” formula, it’s easy to distribute the product from root to tip - significantly reducing the amount of product needed and giving an overall more satisfying experience, from roots to ends.


Color Co+Wash: locks in beautiful new hues & keeps them going strong until the next salon visit
• 3x more colour-locking protection*
• Colour-treated locks are 2x more resistant to breakage**


Moisture Co+Wash: brings seriously softer, shinier, stronger strands
• Over 59% reduced breakage**
• More than 94% of testers agreed that their hair looked and felt less dry after just one use


Curl Co+Wash: takes frizz and throws it to the curb
• Beautifully shaped, controlled curls and waves that defy frizz
• Curls are 3x more resistant to breakage**


Why users will love it:
• Use 50% less than a typical co-wash for the same great results**
• Approximately 25 uses per can
• Sulfate-free
• Unique delivery system creates a lather that transforms these cleansing conditioners into the richest, creamiest foam ever
*Vs. daily shapoo and conditioner after one month of use.


**Against combing breakage on damaged hair vs. a non-conditioning shampoo.
***Based on half head salon testing between BOV and bottle application.


For information on JOICO, visit www.joicoeurope.com

Related items

  • Eccentric Glamour 07 April 2016

    In creating his Eccentric Glamour Collection, Chad Demchuk’s creativity was driven by the many facets of fashion and beauty of London through the decades. Using shape, colour and design, Chad wanted to create individual personalised looks that represent fashion decades.

  • 10 Things You Never Knew About Larisa Love 07 April 2016

    Celebrity hairstylist and social media star Larisa Love is a young, effervescent industry force that teaches the techniques she creates on stages across the globe in front of thousands of stylists and salon professionals to help them build the career they want — with a little more love.

  • Hair Art 07 April 2016

    The inspiration for this collection came from wanting to play with bold colour and experiment with different and alternative techniques.

  • Gaga How To! Lady Gaga's Met Gala Deconstructed Bob  07 April 2016

    It was a night to remember at the Metropolitan Museum of Art in New York where camp was the theme and celebrities did not disappoint. From those who were inspired by classic Disney characters to Lady Gaga’s unforgettable 15-minute entrance.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK