top news


The Modern Man - Hardy Aimes and Toni & Guy

Thursday, 16 June 2016 09:17

Daniele De Angelis creates conventional, slicked back styles with a contemporary edge at Hardy Amies SS17 backstage at London Collections Men SS17 with the International TONI&GUY session team.

The Collection - The Modern Man - Hardy Aimes

The Hardy Aimes SS17 collection presents traditional tailoring worn in a modern way. The back bone of each look is rooted in tailoring, questioning and contrasting the formal Savile Row suite through fresh, contemporary styling and fabrications which combine youthfulness and a mature masculinity – representative of the modern man.

“It’s about tradition and creativity. Heritage and modernity. A contemporary home for an innovative past,”Darren Barrowcliff, Head of Design, Hardy Amies.

Get the Look
Step 1: Prep the hair with label.m Volume Mousse and dry through with a label.m Ceramic Tourmaline Dryer using a label.m Medium Hot Brush – this will help to help smooth the hair, and boost density
Step 2: Once smooth, use a label.m Detangling Comb and work through some Sculpting Pomade to add shine and create a slicked back effect
Step 3: Finish the look with label.m Hold and Gloss Spray for extra shine and added hold

The Hair
“The look for this show is young and contemporary to maintain the well-known heritage of Savile Row, paired with sophisticated hair. For the longer haired models, we created a top slicked back look with gentle waves while the short haired boys had a natural side parting with a clean finish.” Danielle De Angelis – Toni & Guy International Artistic Director

For more information please visit

  • Hardy Amies

  • Hardy Amies

  • Hardy Amies

  • Hardy Amies


Related items

  • Men's Hair: The 5 Big Emerging Trends for Autumn/Winter 16 June 2016

    Twice International Men's International Hairdresser of the Year, Jim Shaw, Owner and Director of TONI&GUY Billericay,  gives his trend predictions for men as the new Autumn/Winter 20/21 season fast approaches.

  • #FashionEdition Heat Protection Mist by label.m 16 June 2016

    Established as a backstage essential that’s loved by the TONI&GUY International Artistic team and session stylists alike, label.m Professional Haircare launches new FASHION EDITION Heat Protection Mist.

  • What Has Lockdown Taught Us? 5 Top Replies! 16 June 2016

    Over the past fews weeks, we’ve all had an opportunity to step back and breathe and realise what’s important. It’s also given us time to think about our careers, passions and ambitions.

  • Cos Sakkas: Five Ways to Stay Inspired during Lockdown 16 June 2016

    TONI&GUY international artistic director and head of education, Cos Sakkas, believes staying inspired and excited at home is achievable, even if you are at home by yourself.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK