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The Modern Man - Hardy Aimes and Toni & Guy

Thursday, 16 June 2016 09:17

Daniele De Angelis creates conventional, slicked back styles with a contemporary edge at Hardy Amies SS17 backstage at London Collections Men SS17 with the International TONI&GUY session team.


The Collection - The Modern Man - Hardy Aimes

The Hardy Aimes SS17 collection presents traditional tailoring worn in a modern way. The back bone of each look is rooted in tailoring, questioning and contrasting the formal Savile Row suite through fresh, contemporary styling and fabrications which combine youthfulness and a mature masculinity – representative of the modern man.


“It’s about tradition and creativity. Heritage and modernity. A contemporary home for an innovative past,”Darren Barrowcliff, Head of Design, Hardy Amies.


Get the Look
Step 1: Prep the hair with label.m Volume Mousse and dry through with a label.m Ceramic Tourmaline Dryer using a label.m Medium Hot Brush – this will help to help smooth the hair, and boost density
Step 2: Once smooth, use a label.m Detangling Comb and work through some label.men Sculpting Pomade to add shine and create a slicked back effect
Step 3: Finish the look with label.m Hold and Gloss Spray for extra shine and added hold


The Hair
“The look for this show is young and contemporary to maintain the well-known heritage of Savile Row, paired with sophisticated hair. For the longer haired models, we created a top slicked back look with gentle waves while the short haired boys had a natural side parting with a clean finish.” Danielle De Angelis – Toni & Guy International Artistic Director


For more information please visit www.toniandguy.com

  • Hardy Amies



  • Hardy Amies



  • Hardy Amies



  • Hardy Amies



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