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Estetica Master Parade in Milan - A Show Not to be Missed!

Wednesday, 27 July 2016 13:20

On Hair Milan Edition by Cosmoprof presents ESTETICA Master Parade: six top international hairstylists on stage to celebrate Estetica70 and the art of hairdressing.

 

The celebrations for 70 years of Estetica are endless. After having inaugurated this anniversary at Cosmoprof Worldwide Bologna 2016 with the presentation of the Artbook “The Ultimate Collection”, the art catalogue of international coiffure, two Art Exhibitions and aperitifs with important guests, EsteticaNetwork returns to the side of BolognaFiere to organise one of the most important hairdressing shows in the past ten years.

ESTETICA MASTER PARADE 

For On Hair Milan Edition by Cosmoprof –set for the October 23-24, 2016 at MiCo, Fiera Milano Congressi… the leading Italian and international hairdressing magazine will present ESTETICA Master Parade by Cosmoprof, a runway where big sector names will alternate:

 

• Salvo Filetti @ Compagnia della Bellezza

• Klaus Peter Ochs @ Intercoiffure Mondial

• Anthony Mascolo @ TIGI

• Tony Rizzo @ Sanrizz

• Mark Hayes @ Sassoon

• Angelo Seminara @ Davines

 

Each top hairstylist will interpret two moods on two models, drawing on six mega-trends presented in the Artbook published by Estetica:

 

BLONDE, the ultimate colour;

BOB, the haircut that made hairdressing history;

UPDO, every stylist's claim to fame;

FRINGE, the detail that makes a difference;

VOLUME, the detail that exalts forms;

GEOMETRIC, the mood that bears Sassoon's signature and that of the English school.

 

ESTETICA Master Parade prompted Roby Pissimiglia, publisher of EsteticaNetwork to comment: “There is an important precedent that many hairdressers present at Cosmoprof 2004 will certainly remember. It is called NextLook and even today it is still the greatest hairdressing runway to ever take place in Italy. Only Estetica and Cosmoprof could recreate such a prestigious runway: the next edition of Estetica Master Parade. Innovative in its format, inspirational in its moods, stunning for its runway stars.”

 

HPA Hair Products Award 

And another appointment not to be missed is On Hair Milan Edition by Cosmoprof and HPA, Hair Products Award organised by BeautyBit in collaboration with estetica.it and parrucchierando.com, with the support of Cosmetica Italia and the Italian Chamber of Hairdressing. This is the first award where hairdressers can vote for their favourite "technical-professional" in-salon products for hair. The hairdressers will be able to express their preference in specific categories of professional products, awarding them on the basis of two variables: innovation and the appreciation recorded in the salon during use. The winning products will be announced on Sunday, October 23, taking the title of Best Professional Product of the Year.

 

On the On Hair runway there will also be performances by Franco Curletto, Carlo Bay for L’Oréal Professionnel; Mauro Galzignato for Kemon; Balmain; Bespoke Italia; Vitality's National World Championship Team; Fabio Colucci for MashUp Haircare; Mod Salons and Mimmo Laserra for Alfaparf Milano; Toni&Guy; Jean Louis David; Filippo Sepe; Gabrio for Tricologica, Hair Company; and Igor Rago, ghd Artistic Director.

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