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Wella's First “AT HOME” Event in London

Wednesday, 27 July 2016 15:17

The beautifully intimate and decorous surroundings No. 8 Vigo Street, a Georgian townhouse in the heart of Mayfair, provided the venue for Wella's very first “all under one roof” event, showcasing their latest launches across their whole brand portfolio.

 

Wella Professionals, Care and Eimi, Sebeastian, Nioxin and System Professional broke out into interactive rooms in the stunning leather clad house to introduce the latest and greatest news from each of the brands.

Wella Professionals Global Colour Director Josh Wood and Wella Global Creative Director Eugene Souleiman were joined by System Professional Ambassador Halley Brisker,  Sebastian Ambassador Dom Capel and Nioxin Expert Kay Macintyre to meet and greet press with the latest trends for each brand, while imparting expert tips on product usage for journalists and bloggers to impart to their readers and followers.

In their roles as the “creative faces” of Wella, world renowned Colourist Josh and Fashion Week guru Eugene delivered an exclusive model presentation to past and present VIP Trade Media and Sebastian Cult Club Members, focusing on the AW16 catwalk trends and Wella’s AW16 Bronde Lux.

This was also the ideal opportunity for Sebastian Professional to launch their brand new online platform, The Cut, which is available to all stylists affiliated to a Sebastian Salon. It is a creative hub of inspiration where users can share their own creative work and inspirations in an exclusive online community, as well as keeping up to date with all the latest Sebastian Professional News.

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