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Vivienne Mackinder Joins Joico as Guest Artistic Director

Thursday, 09 February 2017 10:58

Renowned international hairdresser and hair education expert, Vivienne Mackinder, is joining Joico in an exciting partnership. Through her role as Guest Artistic Director, she will develop and teach techniques while helping to drive the brand's creative vision.

Vivienne Mackinder is a force to be reckoned with in the professional hair industry. She has educated many professional hairstylists through her seminars, classes, video how-tos, stage presentations around the globe and online, or in one-on-one sessions. Tracing her start back to the London College of Fashion, she has had a career filled with what to most artists would be a dream ticket. 

A brief summary of Vivienne Mackinder's many accomplishments: 

She is a seven-time winner of the North American Hairdresser Awards including the life- time achievement award;

On leaving full-time education  she worked for Vidal Sassoon where she soon became his artistic director; 

She landed her next gig with Trevor Sorbie, where she became his international creative director;

Her talent has been seen on the runway for Vivienne Westwood, VH1 and MTV awards, and at Paris, London and New York Fashion Weeks. 

Excited about this partnership with Joico, Vivienne loves the brand’s history in creating innovative products and product technologies. “I have long admired Joico and it is a delight that I have been invited to play alongside such talented artists and professionals.,” she commented.  “I love their vision for 2017 about putting the joy into our work, from 5- star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colors and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017.” 

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