top news


Vivienne Mackinder Joins Joico as Guest Artistic Director

Thursday, 09 February 2017 10:58

Renowned international hairdresser and hair education expert, Vivienne Mackinder, is joining Joico in an exciting partnership. Through her role as Guest Artistic Director, she will develop and teach techniques while helping to drive the brand's creative vision.

Vivienne Mackinder is a force to be reckoned with in the professional hair industry. She has educated many professional hairstylists through her seminars, classes, video how-tos, stage presentations around the globe and online, or in one-on-one sessions. Tracing her start back to the London College of Fashion, she has had a career filled with what to most artists would be a dream ticket. 

A brief summary of Vivienne Mackinder's many accomplishments: 

She is a seven-time winner of the North American Hairdresser Awards including the life- time achievement award;

On leaving full-time education  she worked for Vidal Sassoon where she soon became his artistic director; 

She landed her next gig with Trevor Sorbie, where she became his international creative director;

Her talent has been seen on the runway for Vivienne Westwood, VH1 and MTV awards, and at Paris, London and New York Fashion Weeks. 

Excited about this partnership with Joico, Vivienne loves the brand’s history in creating innovative products and product technologies. “I have long admired Joico and it is a delight that I have been invited to play alongside such talented artists and professionals.,” she commented.  “I love their vision for 2017 about putting the joy into our work, from 5- star consultations to creating total beauty behind the chair. I just shot a collection working with the vast array of Joico colors and styling products and discovered the diversity and creativity of Joico. We have some amazing projects planned for 2017.” 

Related items

  • PROJECT: X with Sophia Hilton 09 February 2017

    The PROJECT: X team from The Fellowship for British Hairdressing recently enjoyed two outstanding creative and educational experiences with Queen of Colour, Sophia Hilton.

  • Re-Exposure 09 February 2017

    Jason Hall's Re-Exposure Collection presents six looks that represent the diversity that encapsulates the SS2021 trends. Texture, shape and skilful finishing techniques are the main protagonists. Jason was British Hairdressing Awards Scottish Hairdresser of the Year in 2019 and finalised for the 4th time in 2020.

  • Kao Listed Among 'World's Most Ethical' for the 15th Year 09 February 2017

    The Ethisphere Institute, a leading US think-tank, has named the Kao Corporation one of the World's Most Ethical Companies. Kao is a leading consumer goods company and the only Asian company to have made the list every year since Ethisphere began its ranking in 2007.

  • Capsule 09 February 2017

    This is a collection by Antonello Primerano that was created to present and express the creativity that is expressed by combining art and science. Multiple styles, linked to different ethnic groups are united by research and the study of morphology that dictates the individuality of each and every one.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK