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TIGI 2017 SHIFT Collection and Book Launch

Wednesday, 22 February 2017 15:17

Especially invited guests enjoyed a private view of the TIGI 2017 SHIFT Collection eariler this week, launching the beautiful step by step book of the same name.

 The event was held at Anthony Mascolo’s private studio, The Library Space, in Battersea, South London.  The Library Space is part-working studio, part gallery and part collective of Anthony’s work. It’s a very special environment and clearly wowed the guests as they mingled before the presentation. 

TIGI General Manager for Western Europe, Phil Cheadle presented the evening, welcoming the guests to the launch.  Tom Monaghan, TIGI President then thanked everyone and praised the creativity of the TIGI Creative Team before introducing Anthony Mascolo TIGI International Creative Director and Akos Bodi TIGI European Creative Director who introduced the TIGI Creative Team and presented models from the Shift Collection. Anthony explained how a collection constantly progresses and this influences educational courses at the TIGI Academy where the contents are regularly updated with new ideas, bringing new information to students.

Warren Boodaghians, TIGI Global Technical Academy Director and Christel Lundqvist, TIGI Global Creative Director, talked through new colour techniques and explained the way seasonal changes affect the development of new tones and shades, impressing how inspiration is taken from the influences of the catwalk and street fashion.

After a presentation on-stage of the 6 models, the hairdressers were able to get up close to take photos and talk to the team.  Drinks and canapés followed and as they departed guests were presented with their personal copy of SHIFT.

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