top news

Events/News

American Crew Styles Young Artist on Journey to Memphis!

Monday, 21 August 2017 08:54

In recognition of the 40th anniversary since Elvis' passing and to pay tribute to his legacy, American Crew groomed one emerging artist on journey to Memphis.

21 year-old Jonathan O'Neal was chosen to follow in the King of Rock and Roll's footsteps through American Crew's Style Makes an Icon program at the Berklee School of Music. And American Crew styled and sponsored him to perform at Graceland on Tuesday, August 15th at 12:30PM.

Over the past year, American Crew has been celebrating the style of an original icon: Elvis Presley. This month, the men’s grooming brand offered one young performer the chance of a lifetime: sponsoring, and styling, Berklee College of Music student Jonathan O’Neal as he performed at the legendary home of The King, Graceland. O’Neal was showcased during Elvis Week, which celebrates Elvis’ life through music, movies and special guests. This year, Jonathan was one of those special guests.

As the culmination of American’s Crew’s Style Makes an Icon program, in partnership with the Berklee College of Music, American Crew traveled with O’Neal to Memphis, Tennessee as he sang to thousands during three separate performances on August 15th.

American Crew, who last year released a line of special edition Elvis Presley grooming products, sponsored the week-long Style Makes an Icon workshop at Berklee’s Institute for Creative Entrepreneurship (BerkleeICE) last April, teaching the next generation of artists how to cultivate their own personal style. Jonathan was selected by American Crew Founder, David Raccuglia, as the winner of the workshop’s culminating Singers Showcase.

Now Jonathan, a 21 year-old Oklahoma native, continued his journey with American Crew in Elvis’ hometown: he performed twice in Memphis with his four-person band, The Rumors, on August 15th, including two shows at Graceland, as part of Elvis Week 2017, and a show at the iconic Hard Rock Café to close out the trip.

“It’s been an exciting road to Graceland and I’m thrilled to work with American Crew to elevate my look for the event,” said Jonathan.I grew up listening to 50’s rock artists and am heavily influenced by that sound—and of course, that clean, classic American style. Young musicians owe a huge debt to Elvis, and I’m humbled to have the opportunity to be ‘King’ for a day.”

Mike Sharkey, Senior Global Education Manager at Revlon Professional Brands joined O’Neal on that journey as styled him to take the stage. “I first had the pleasure of styling Jonathan during the Berklee competition and was struck by his exuberance and energy and his passion for what he does,” he commentedThe key inspiration for his Graceland look was clearly Elvis’ pompadour, which is a very classic look for American Crew, and one that suits Jonathan extremely well.”

“Jonathan embodies the enduring impact Elvis has had on today’s young artists, and the lessons in confidence and classic style that we still draw from his legacy,” added American Crew founder, David Raccuglia. “We are excited to support Jonathan on the next step of journey and to see him shine at Graceland.”

For more information visit: www.americancrew.com

Related items

  • Haircare: Smashing the Top Ten Myths and Fairytales! 21 August 2017

    There are many things that are said about hair: that cutting it frequently makes it grow faster, that it is best to wash it every day, that the mask and conditioner can make it go greasy... Alberto Sanguino, director of education at Llongueras tells us which are true and which are quite simply not!

  • Alternative Hair Announces The 2020 International Visionary Award Finalists 21 August 2017

    This year for the very first time, the world renowned Alternative Hair Show goes virtual! As always, the online event will also feature the finalists of the International Visionary Award with the winners announced live during the show.

  • Elemental Harmony 21 August 2017

    Sometimes collections are born of loose ideas, of an isolated concept and nothing to do with the previous one, and with that you seek to link elements and create harmony where before there was nothing, only rust and dirty shades, which begin to fit together to form a creation.

  • Hair Games 21 August 2017

    This fascinating collection stands for the fabulous combination of sumptuous, intricate hairstyles and exclusive beauty. Awe-inspiring looks with a wondrous display of hair art magnificence.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK