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Wella Professionals Launches The Generation Now Team 2017/18

Monday, 04 September 2017 09:33

Wella Professionals has selected a group of six fine young  up-and-coming hairdressers as its  Generation NOW team for 2017. Launched seven years ago Generation NOW aims  to discover rising stars hungry to make their mark in the world of hairdressing.

Providing a unique platform for inspirational, up and coming talent, Wella’s Generation NOW offers a spectacular launch pad to those involved to become a key player in the competitive hairdressing industry. Those talented six are:

Brandon Messinger, Rick Roberts

Zara Mcentyre, House of Colour

Callum Taylor, Cal Vello Hair

Barry Maddocks, Francesco Group

Stacie Lee, Guy Christian Salon 

Cat Hood, Charlie Taylor

The rigorous audition process saw all entrants firstly submit an example of their work and a written entry demonstrating their knowledge of fashion and beauty trends, their passion for hairdressing and why they want to be part of the Generation NOW team, before moving on to the audition stage, when they were put through their paces in front of a panel of industry judges Candidates had to prepare a model and present them to the judges demonstrating why they would make a great Generation NOW Team member. In the afternoon session entrants were given a brief which they had to recreate in a workshop to demonstrate their hairdressing skills. 

Now the search for the Generation NOW team is over, this group of budding stars will experience the chance to work with and be inspired by numerous iconic hairdressers over the next year. Their year commences with an intensive Boot-camp week where the team will be mentored by Clayde Baumann from D&J Ambrose, Gary Gill from Emotive Hair, Bruce Masefield from Bruce’s Masefield Hair and Leonardo Rizzo from Sanrizz.

The team will be involved with a busy schedule of exciting events and activities organised by Wella Professionals, to help them gain an invaluable insight into what it takes to work at the top echelons of the industry. The newly crowned team will go on to work at the Wella Professionals TrendVision Award UK & Ireland Final, as well as presenting at both Wella Stage and Fellowship Stage at Salon International.

www.wella.co.uk

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