top news

Events/News

Wella Professionals Re-Invents its International TrendVision Award

Tuesday, 13 March 2018 15:57

Coty’s Wella Professionals has announced  that this year’s International TrendVision Award (ITVA) competition finals will take place in the colorful city of Lisbon, in the first week of November, 2018.

The 16th edition of the industry-leading competition will feature a new, redesigned format aiming to take the creative excellence of competitors to the next level and leveraging digital technology and social media channels to connect an even greater number of hairdressing fans around the world.

Sylvie Moreau, President Coty Professional Beauty, comments : “ITVA is all about celebrating and elevating hairdressing talent and as such, it is an integral part of Wella’s commitment to elevate hairdressers and hairdressing industry. Over the years, we’ve been updating the format to improve its reach and impact for the competitors. This year we are taking another big step, showcasing the best that our industry has to offer and truly leveraging digital to broaden the awareness of the competition, but also industry as a whole”. 

The first part of the re-invention will be to raise the global finals to a new level of creative hands-on experiences and mentorship. Instead of a 3-hour model preparation time from previous years, the competitors will have a chance to experience a 2-day Creative Retreat with some of the top names in the industry. During this time they will be challenged – and supported - to go beyond their comfort zone in various areas of hairdressing skills, craft and creativity. 

“This will truly be a once-in-a-lifetime experience for our competitors, as they get a bespoke, hands-on learning and mentoring by some of the top names and educators in the industry. I am delighted to announce Patrick Cameron and Sonya Dove as our first mentors in the Creative Retreat line-up, with more announcements over the coming months," added Michelle Mason, Senior Vice President Education, Coty Professional Beauty.

Related items

  • Ultra Luxe 13 March 2018

    Sensual, bright and lustrous. These are the three adjectives that best describe the hairlooks in Morgan Richards' collection. Bewitching blondes and ultra-light platinum blonde are flanked by glamorous and voluminous waves.

  • Control 13 March 2018

    Control is power, and with this collection Paul Stafford wanted to show how using tools and techniques you can manipulate and manage hair into the forms and shapes you choose.

  • Groundbreaking Colour Innovation: New Koleston Perfect with ME+ 13 March 2018

    Wella Professionals introduces Koleston Perfect with ME+ ™ and Pure Balance Technology ™, in celebration of the brand's most exciting and revolutionary colour innovation for over a century.

  • Striking Shades 13 March 2018

    Fiery red, ice blue, but also striking orange and green. Combos of dishevelled finishes, geometric shapes, asymmetries and undulating waves. This hairstyling collection by MH Academy plays with colour to enhance the shape.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK