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TIGI World Release: Double Extravaganza

Wednesday, 03 July 2013 10:51

Two evenings of spectacular hair, showmanship and entertainment of the very high calibre. The TIGI World Release at London's Old Billingsgate captivates its audience. 

TIGI's mantra, "By Hairdressers, For Hairdressers" could not have been a more accurate description of the events that took place at London's Old Billingsgate on Sunday 30 June and Monday 1 July 2013. After a planning process that took more than 12 months to conclude, TIGI World Release was a celebration of 10 years of Bed Head Studio and the 10th anniversary of TIGI. A hero moment came at the very start of the show when International Creative director, Anthony Mascolo, and his wife, Pat, gave a very personal welcome to over 2,000 professional spectators and press who arrived from all over the world. 

Global Creative Director, Nick Irwin, hosted the first part of the event, which was focussed on Education. Nick presented team members from across the globe who each cut and styled a model from the TIGI Masterbrand Collection 2013 representing the key TIGI brands: Bed Head, Catwalk, S factor and B for Men. Global Technical Creative Director, Christel Lundqvist and her team went through some of the amazing colouring results that can be achieved from using TIGI Copyright©olour. Twice British Hairdresser of the Year, Andrew Collinge, then made a special guest appearance and presented one of  the beautiful long-hair transformations which have turned him into a household name. 

TIGI World release closed with a cosmic story which featured a futuristic presentation of models in striking coloured bobs storming the catwalk to an explosion of rainbow-coloured confetti; leaving no one in any doubt that the future is very colourful.

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Twitter: @TIGICreatives

  • Anthony Mascolo On-Stage at the TIGI World Release 2013



  • Anthony Mascolo On-Stage at the TIGI World Release 2013



  • Anthony Mascolo On-Stage at the TIGI World Release 2013



  • Anthony Mascolo On-Stage at the TIGI World Release 2013



  • Anthony Mascolo On-Stage at the TIGI World Release 2013



  • Anthony Mascolo On-Stage at the TIGI World Release 2013



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