top news

Events/News

MCB by Beauté Sélection 2018: Centre of Innovation!

Friday, 13 July 2018 09:24

MCB by Beauté Sélection is the top trade show for our industry in France. It takes place over two and a half days in Paris and brings together many of the most talented hair professionals and business experts.

FOCUS ON INNOVATION

Major industry players have chosen Paris and MCB by Beauté Sélection as the forum in which to  present their latest innovations. In this regard, the trade fair has created a dedicated area: What's New in Paris;  this will host all new products, as well as an awards presentation which, at 11:30 on Sunday 9 September, will reward the most  successful products and services currently on the market. 

 

ADDITIONAL HIGHLIGHTS

For the third consecutive year the fair will host the World Hair Championships, organised by OMC:  1,300 candidates from 50 countries will compete in several categories including hair, beauty, treatments, make-up, and - big news 2018 – barbering, including fade cut and tattoo design.

In association with Estetica Design, What's up in Paris will showcase a selection of the finest European hair salons, which will be given prominence on 9th September - the day of the MCB by Beauté Sélection the awards ceremony -  at 15:10hrs,

Now in its fifth year, The Mentor: Best Emerging Talent, co-produced with Estetica France, will feature 4 Made-in-France teams, mentored by Beata Bourillon, Gérard & Laurent, Céline Antunès and Estetica France's Marie Coccoluto. Their team of young talents will face an on-stage artistic challenge on Monday, September 10th from 11am to 11.45am.

 

WHAT'S NEW IN 2018?

in partnership with Coiffure de Paris, "Le Succès Selon" will showcase the vision and experience of big names in the industry such as Franck Provost, Ludovic Geheniaux and Franck François. Each will have 15 minutes to enthral and inspire the audience. This year the fair will also emphasise brand “Made-in-France” through a round table event moderated by L'Eclaireur on issues of innovation and production in France, meeting on September 8th from 15:00 to 15:50, in work showroom 2.

 

MCB by Beauté Sélection 2018: A truly international platform on global beauty, thanks also to the numerous internationally renowned participants who will share their vision on trends with Haute Coiffure fashion shows.

Related items

  • Ultra Luxe 13 July 2018

    Sensual, bright and lustrous. These are the three adjectives that best describe the hairlooks in Morgan Richards' collection. Bewitching blondes and ultra-light platinum blonde are flanked by glamorous and voluminous waves.

  • Control 13 July 2018

    Control is power, and with this collection Paul Stafford wanted to show how using tools and techniques you can manipulate and manage hair into the forms and shapes you choose.

  • Groundbreaking Colour Innovation: New Koleston Perfect with ME+ 13 July 2018

    Wella Professionals introduces Koleston Perfect with ME+ ™ and Pure Balance Technology ™, in celebration of the brand's most exciting and revolutionary colour innovation for over a century.

  • Striking Shades 13 July 2018

    Fiery red, ice blue, but also striking orange and green. Combos of dishevelled finishes, geometric shapes, asymmetries and undulating waves. This hairstyling collection by MH Academy plays with colour to enhance the shape.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK