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Richard Mannah Joins Joico as International Guest Artistic Director

Thursday, 09 August 2018 10:09

 Joico is proud to announce that award-winning and internationally acclaimed master stylist Richard Mannah has come on board as International Guest Artistic Director for the healthy hair brand.

Richard Mannah, who officially started his new role as of mid-July this year and already hard at work on some top-secret projects for Joico, will be representing the brand and leveraging his vast educational background and ability to work with commercial trends as one of the brand’s leads in core education and training development. As a stylist and cutter who also has a core understanding of color palettes, he is perfectly suited to help evolve Joico’s education and training curriculums.

Mannah comes to Joico with over 25 years of experience in the hair industry that includes a leadership role at TONI&GUY and spans across three continents. As part of his work with Joico, he’ll also serve as a brand spokesperson appearing in more video content like tutorials and how-to’s and bolstering Joico’s overall digital education across the globe. He’ll be at major stage shows for the brand, assist in developing and testing of new and innovative products and styling technologies, and will be helping to launch new products into the market place, on a global scale. He’ll also be taking part in events with trade and consumer media along with interviews, curating trend content and forecasting, as well as other editorial work that will be shared by Joico.

"I am so excited to join the Joico family as International Guest Artistic Director,” says Richard. “I have had the privilege of working with the brand on international shows, photo shoots, ‘step by step’ videos and much more the past 14 months and I absolutely love working with the team and what the brand stands for. It’s the healthy hair company which believes in education, innovation, team-building, creativity and global growth. All these things are close to my heart and I am so excited to be part of this respectable global brand! The best is yet to come!" 

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