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Zoë Irwin Appointed as Wella Professionals' UK Colour Trend Expert

Tuesday, 21 August 2018 08:54

In this newly created position, Zoë will be the spokesperson for Wella Professionals Colour in the UK, specifically be working with the consumer media providing insights and trend predictions through seasonal colour trend forecasts.

With over 30 years' experience, Zoë was part of Guido’s  core team for a decade. She is a trained Trend Forecaster, having attended Central Saint Martins, and this has become an integral part of her work since 2011. She regularly works with trend agencies including Flamingo advising them on new tribes and hair aesthetics, the cultural impetus behind them and what they mean for the early adopters and those that follow them. 

In her new role with Wella Professionals, Zoë will also work alongside Wella Professionals Colour Creatives; a group of carefully selected colourists who work with Wella Professionals to test, showcase and innovate within the industry. “Zoë’s appointment is an exciting move for the brand in the UK,” comments Kyle Karim, Coty Professionals Commercial Director. “Her innate ability to understand what women want, along with her obsession with, and understanding of, colour trends will provide a unique resource for anyone wanting  to know what’s happening now and what’s going to be the next big thing. Zoë’s love of colour trends,  and the impact they’ll have on hair colour is a welcome addition to the Wella Professionals team.” 

“I feel so lucky to be given this brand new role as it combines what I love – trends and colour,” adds Zoë “Being part  of Coty Professional Beauty is a real thrill for me – it’s such a fabulous opportunity to bring the world of  professional colour to life in a truly relevant way.”

Wella Professionals full Colour Creative Team and Colour Creative Educators include: 

Zoë Irwin, UK Consumer Colour Trends Expert 

Robert Eaton, UK Technical Director 

Sean Nolan, HOB Salons 

Claude Baumann, D&J Ambrose 

Claire Chell, Francesco Group 

Jayson Gray, Karbon Kyd 

Dan Spiller, Marc Antoni 

Edward Darley, Sassoon Academy 

Siobhan Golden, TONI&GUY 

Darren Lacken, Crow Street Collective 


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