Jeroen joins ghd with a wealth of professional beauty experience. “I am delighted to have Jeroen in the team as the ghd CEO," comments Sylvie Moreau, President of Professional Beauty at Coty. "He brings over 20 years of experience within the professional beauty sector, combined with a deep passion for our industry, brands and people. With Jeroen as its leader, I’m confident that ghd will reach new heights as further develop this beautiful, iconic brand together with our customers.”
Jeroen spent the past twenty-one years working across the world in the Professional Beauty sector, holding a variety of positions with L’Oreal Professional. Most recently he was the Managing Director for Latin America, while his previous roles include markets such as Hispanic America, Netherlands, France, Nordics and others. Jeroen is recognised for his strategic thinking, creativity, entrepreneurial spirit and his ability to drive change, build efficient organisations, and develop talent, brands and customer programs across channels.
"I am honoured and delighted to be CEO of ghd - an iconic and leading global hair brand that is anchored in the salon professional industry and fuelled by innovation and professional endorsement," adds Jeroen. "I have admired ghd since the beginning and I am excited about our great future together, strengthening the heritage of ghd, engaging with consumers and stylists, and creating the best salon professional tool brand in the world." Jeroen will be based in the ghd global head office in London.
