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Obsession with Excellence: Rush Live 2018

Wednesday, 24 October 2018 13:33

For the past eight years the team at RUSH Hair has been raising invaluable funds for Great Ormond Street Hospital (GOSH), the success of which culminates at its annual event, Rush Live, while inspiring and educating all who attend.

The group's support for GOSH was reiterated in co-founder and joint CEO, Stell Andrew's opening speech, before he went on to welcome  International Creative Director, Andy Heasman and Academy Director, Adam Bryant to the stage. As the current British Hairdressing Awards Artistic Team of the Year, Andy set the scene for the evening and Adam spoke about the Rush Academy celebrating its first anniversary and the journey taken in that year.

Andy returned to the stage with Rush International Colour Director, Chris Williams, then joined Andy on-stage to present models from the group's Obsession collection:  “Obsession is to be different, make a statement and to be individual,” explained Andy.With Obsession, we are eclectically mixing fashion and hair, creating juxtapositions, inspired by the youth and uniqueness of sub cultures.” Chris then brought the Rush Colour Team on stage who demonstrated a wide array of technique and colour placement. Underpinning their work was a contrast of colour from very light colours, toned with peaches and pastel tones or deep dark and inky shades with a vinyl like shine. 

The final session was full of beauty, drama and individuality. The Editorial and Session Team, led by Tina Farey, brought to life models inspired by the Popovy Sisters. Creators of bespoke dolls, with couture clothes and individual hairstyling, the team showcased Avant Garde hairstyling at its best – anti head shapes created with braids along with super short fringes with extreme length, pompoms, tassels with an ethereal beauty.

The evening ended with all 32 models taking to the stage in a catwalk presentation and Andy Heasman thanking sponsors L’Oréal Professionnel, iSalon, KMS, Maletti, Balmain, and Hairdressers Journal and the audience for helping to raise funds for such a worthy cause. 

  • Rush Live 2018

  • Rush Live 2018

  • Rush Live 2018

  • Rush Live 2018

  • Rush Live 2018

  • Rush Live 2018

  • Rush Live 2018


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