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Estetica Exclusive: My Trend Vision Journey

Friday, 09 November 2018 11:06

In an exclusive interview with Estetica Magazine, Krista Ward from D&J Ambrose – UK winner in the Color Vision category at Wella Trend Vision – talks about her amazing creative and inspirational journey.

Trend Vision is an exciting creative journey for all who participate in it. How did you feel at the Round House at that moment when you learned you were to reach the ultimate destination, Lisbon?

I couldn't believe it and was in total shock, as I had loved, dreamt and breathed my look for nearly six months, developing it at each stage to make it better and better. It was fantastic to know that my hard work had paid off and been recognised with such a prestigious award.

Going back to the beginning of your TVA 2018 journey, what originallly made you decide to embark upon it and who were the people who gave you the encouragement to try?

Ever since I qualified 15 years ago, I’ve wanted to win this award. I studied hairdressing full time at college then went on to have a successful 12-year career in a salon in my hometown. This salon gave me the grounding I needed and developed me to a great standard. Without this backing, I wouldn't have gained the experience I feel I needed to work for D&J Ambrose. I've been with the company 18 months now and spoke with Darren and Jackie about entering. With Darren's creative mind and Jackie’s fashion styling skills, I knew I had the best mentors I could possibly have.  Clayde Baumann and Michael Francos who also work for the D&J have a huge knowledge about the competitive world of hairdressing and they gave me a lot of advice along my TVA journey. The whole D&J team helped challenge my ideas further, which played a big part in winning the award.

What gave you the creative impetus to decide upon your look? Please talk about things like your mood-board; inspiration from art, nature, architechture; the Wella 2018 trends – Pure Chroma Nontouring and Nontouring Shift; input from friends and colleagues etc.

My original idea for the photographic entry came from more of a personal life experience. I moved to London a year ago and fell in love with the vibrant city and its people. With diverse street fashion and style magazines being more in my sights, I created my first look. After that, each of my looks changed as my ideas evolved and I became more interested in creating a persona behind my look. I also drew on the Wella trend of Nontouring Shift and the seasonal change that had happened between May and October.

As your journey has progressed, what kind of reaction have you got from friends, family, colleagues, clients etc?

The support from everyone has been very humbling. Wella gave the regional winners a mentoring day with Jayson Grey and Bruno and Dan from Marc Antoni. From a personal level, the commitment from my mum and dad was amazing. My mum is a retired hairdresser and she owned her own salon for 35 years. She is my biggest fan and was so proud of me when she came to see me at the regional heats. Unfortunately, she couldn't be at the national heat but obviously was the first person I called when I won – she cried tears of joy! My friends are pretty impressed too.

The Trend Vision experience requires not only commitment, but also the ability to work under pressure and nerves of steel. Do you feel that taking part has helped you grow as a person/hair professional? 

The whole TVA experience has helped me believe in the skills I have and has taught me that anyone can enter and win if you are willing to put your life and soul into it. Having a good team backing really helps too. My confidence has grown immensely and I’ve learnt to trust my own creative ideas more.

Tell us about the mentoring programme you recently participated in.

The mentoring programme was invaluable, from having "the boss man" Darren Ambrose on the first day to Cos Sakkas in the evening. Although I am lucky enough to work just four chairs up from Darren in the salon, the mentoring programme showed me a completely different side and he really helped push my mind further creatively. He asked us to go out onto the streets of London to take videos and pictures to make a small VT of what we found interesting creatively. I was out my comfort zone but I loved it! In the evening, Cos helped us by looking at our mood boards for a photo shoot that Wella had organised for the final evening. He also did a live model demo and I loved his honesty in explaining what he found most difficult in the work he was creating. This made him very personable and showed that everyone has to practice their craft, no matter how good they are.

On day 2 Jake Unger and Paul from Cheynes came to share their knowledge. Jake showed us the HOB trademark of the reverse graduation to enable us to create strong lines in our haircuts. In the afternoon, he helped us with our presentation skills. Paul from Cheynes came along in the evening and he showed us some of the fab hair creations he'd captured on camera over the years. It was interesting to see how the fashions had changed from the 80s to now but how some ideas were being used again in today's age.

Day 3 was with Robert Eaton and with his day concentrating on colour, I was really excited. He showed his incredible 2018 BHA entry and the techniques he used to achieve the looks. We did a workshop in the afternoon to trial out some of his teachings, using unusual items such as bobby pins, cotton mesh, spraying on colour and tape to get some cool layered colouring techniques. 

In the evening we had the opportunity to shoot our winning entries with Kevin Luchman for the cover of HJ, due out in December. I’m so excited to see the result on a magazine cover!

The Wella family really looked after us over the 3 days and everything ran so smoothly. This was due to the 2 Wella Angels Scott and Kelly, plus all the mentors being so fantastic and professional. We have a final mentoring day in November with Bruce Masefield, which I'm really looking forward to. Wella have given us an invaluable prize as all this education will last a lifetime for me to help build my career further.

How was your experience at the International Finals in Lisbon? 

My experience in Lisbon was incredible. From the moment I arrived our Wella hosts Scott and Kelly looked after our every need. When we arrived at the venue, all of the 43 countries participating were waving flags and it was quite overwhelming seeing the enormity of the competition for the first time. I don't think I had fully understood it until this moment.  The infamous Patrick Cameron was our host for the weekend and we also enjoyed inspirational talks from Rossano Ferretti and Eugene Soulieman.

Later that evening we were split into eight teams with two mentors per group – one for colour and one for styling and over the next two days, we were set a series of challenges designed to push us creatively. On the final evening, we had our awards dinner gala with a delicious dinner. The gala was a great opportunity to network with the people we had connected with throughout the weekend.

Based on your experience, would you recommend entering Trend Vision? Why?

I can't recommend entering TVA enough. My personal development and recognition in the industry has gone from strength to strength. My confidence has grown and I have been recognised more within the salon team. My journey has only just began and I'm excited to see how the next year unfolds.

 

 

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