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Sebman Partners with ‘Festival of New Masculinity’

Wednesday, 06 March 2019 14:25

Seb Man, the new male grooming range from Sebastian Professional, has announced a partnership with The Book of Man’s Festival of New Masculinity which is happening between January-March 2019 in London.

Digital platform The Book of Man exists to explore the inner lives of men with the ultimate objective to encourage them to open up.  All ticket proceeds from the festival events will go to male suicide prevention charity, Calm. Each event has been curated to highlight and discuss the challenges facing men today, and will be an era-capturing celebration of new thinking around men.  It fits perfectly with the Seb Man philosophy of the undefinable man, of men who refuse to be categorised.

"On The Book of Man we acknowledge that men can not be defined by one thing , but a whole host of things that make them who they are being trapped in 'the man box is over’,” says Mark Sandford from The Book of Man. Men come in many forms shapes and sizes, with a whole heap of emotions -  and it’s time we all realised this.  We are delighted to be working with SEB MAN who share our values by redefining the way brands should be talking to men.  Not only are their values intrinsically linked to ours, but they also have ground breaking products that make men feel good rather than just look good.”

The events partnered by SEB MAN are:


3rd February at Hoxton Square Bar and Kitchen


10th February at The Book Club

10th March at The Book Club Shoreditch

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