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The Alternative Hair Show 2019 is Moving to Salon International

Friday, 22 March 2019 15:09

Tony Rizzo, founder of Alternative Hair, and Jayne Lewis-Orr, Executive Director of Salon International, have announced, for the first time in its 37 year history, the Alternative Hair Show will take place at Salon International, ExCeL London.

The ICC Auditorium seats 3,800 people and brings to Salon International some of the best global artistic teams for a truly international, inspiring and entertaining evening.

Executive Director of Salon International, Jayne Lewis-Orr says: “It is wonderful to be able to bring the Alternative Hair Show to Salon International. We are honoured to support Tony Rizzo and Fighting Leukaemia and acknowledge the wonderful work done, not just by the medical staff, but the many helpers and, of course, the hairdressing teams and industry sponsors that make this enduring event a success each year. Salon International is at the heart of hairdressing globally with the leading brands on the show floor and the best creative talents performing on the many stages. The Alternative Hair Show is the perfect addition to this inspirational event.”

Alternative Hair is a wonderful event continually celebrating and demonstrating the artistry of global hairdressing and is generously supported by the incredible artistic teams, industry sponsors, and global trade press. 

Alternative Hair Founder, Tony Rizzo adds: “I am thrilled we are bringing Alternative Hair to Salon International. Location wise this makes sense for a lot of the attendees who want to visit Salon International during the day and often stay in hotels in the area. We are also adding a global aspect to the weekend, with our international artistic teams and high number of international entries in the Visionary Award. A new venue is inspirational and exciting for us all.”

Since its inception, Alternative Hair has raised over £12 Million through Tony and Maggie’s charity: Fighting Leukaemia, helping support valuable research projects and the scientists working to find a cure for blood cancers; the doctors and nurses treating patients in hospitals in the UK and abroad; and the provision of support programmes for families of children suffering from Leukaemia. Over the years as well as its annual London show, the Alternative Hair Show has taken place in Italy, Austria, Russia, Korea, Japan and the USA. There are current funding projects with dedicated research programmes taking place at Great Ormond Street Hospital in London, as well as much needed support with local charities in Ethiopia and the Cameroon – where knowledge, treatment and care lies far behind the UK.

Alternative Hair Global President, Anthony Mascolo comments: “This is a really great move! We’ll be at the centre of everything happening over the weekend, but will also add a new dimension to Salon International. I’m excited the Visionary Award, which I introduced to the event, will be once again be included in the programme. This has become a popular ‘show within the show’ and is a way to give new international talent a platform to show their creativity. Change is good and I think this will definitely be a good move.”

The 2019 Alternative Hair Show takes place on Sunday October 6th. With its international line-up, the show promises to be an evening of excitement, entertainment and inspiration. 


Watch this space for an announcement of the evening’s line-up! For more information, please visit


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