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ASP Hosts its UK & Europe Distributor Conference

Thursday, 06 February 2020 11:17

 More than 200 people from around the globe gathered at a luxury venue just outside London for the ASP Luxury Haircare, 2020 Distributor Conference.

Guests travelled from as far afield as India, the USA and all over Europe. The two day event was an opportunity to share company news and distributor updates, as well as showcase new product innovations and especially the new ASP Infiniti colour range.  This is the brand's most advanced and superior colour to date, was supported by a model presentation by ASP Global Ambassador, Tracey Devine-Smith. The show was themed around a living shade guide to demonstrate the incredible colour pallet the new range offers. 

 “We are continually moving forward and always looking at what we can do better. The new Infiniti is a great opportunity to increase your colour business.” said ASP founder and Managing Director, Eric Bailey. The 139 shade range boasts GPS-TECnology™ which is what makes this colour so revolutionary. “This new colour has been many years in the making. Our chemists have designed a colour that is not only Vegan friendly but is packed with the technology that results in incredibly shiny and conditioned hair with even better coverage. We know salons will be amazed by the results,” added Eric. 

 In addition to sharing the innovative new product launches ASP has on the horizon, there was a presentation on the new loyalty programme that is being rolled out in 2020, as well as an overview of the Export Education portfolio the brand offers.  The event culminated in a gala dinner that included a hair show by Tracey Devine-Smith and the ASP Art Team – The Colour Rebels. The show revealed the art team’s latest collection, Unity, an iconic 70s disco meets the 90s inspired collection, that showcased the immense talent within the team. 


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