top news

Events/News

Jo Robertson: Mutual Encouragement is Keeping Hairdressing Spirit Alive

Thursday, 26 March 2020 16:05
Jo with co-Directors Andy Campling and Nick Higgins

Jo Robertson, Education Director at Wonderful Brands is using her knowledge and ‘know how’ to continue to support the hairdressing industry during the Coronavirus pandemic – and is encouraging others to do the same.

“It's been great to be able to talk to so many salons even though the industry is in a difficult situation, the community spirit is brilliant," Jo comments. "For us at Wonderful Brands we want to support our salons as much as we can, whether this is via social media or account managers lending an ear to salons.”

Over the past couple of weeks, Wonderful Brands has been delivering Instagram Live styling and cutting sessions with Melvin Royce-Lance for brand ELEVEN Australia, as well as Facebook Live styling tutorials with Jo herself. Guest artist tutorials and foundation training is available for colour brand, Yellow, and Skype one to ones across all brands, including the curly hair range Ouidad, have proved popular. 

Jo continues: “We’re sending out emails of support to salons, helping them to focus on how they can work on their business during this period of uncertainty. We want to help business owners and stylists to return even stronger. The industry needs to think proactively and seek out support. As a distribution brand that works with many salons on a one to one basis; we are here, and we are happy to help. Now is the time for knowledge sharing, not only to support businesses at the current time but to build stability for the future too.”

Jo is also sharing modules from her Jo Robertson Business Club, including building a customer service plan and communicating with clients. 

“Now is such an important time to continue the customer relationship. Salons need to prepare for when we get the green light, talking consistently to their clients about services, supporting them with tutorials and offering advice - even the box colour questions," Jo concludes. "It’s much better to be informed, ensuring that clients can speak honestly and return back.”

For more information about gaining further support from Jo and the Wonderful Brands Team CLICK HERE   

 

Related items

  • 'TO DO' LIST (number 1): Ten Ways to Make the Most of Your Time at Home 26 March 2020

    The concept of isolating the entire professional hair industry from its clients for an indeterminate period of time is very hard for us to get our heads around. We can support each other and our clients by sharing our experiences, anecdotes and advice on the MUST HAVES and HOW TOS of getting through these tough times.

  • LWPR’s Top Ten Social Media Tips During the Crisis 26 March 2020

    As a salon it’s hard to navigate social media right now. Rest assured LWPR are here to support you and we’ve put together a few pointers to help during this unprecedented time.

  • Majestic 26 March 2020

    Wild curls and distinctive texture, but also sharp lines and touches of colour to embellish form. The lengths become maxi and the volume majestic.

  • Breaking News! Wella Professionals Announces the Winners of the 2020 International TrendVision Awards 26 March 2020

    Wella Professionals announced the winners of the 17th Edition of their International TrendVision Award ITVA. With over 9,000 entries, this global competition brings together the talent and craft of hairdressers from 39 countries worldwide, and across all key industry categories.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK