top news


To Do List (Number 3): The 8 Must-Haves to Make Yourself Indispensable

Thursday, 02 April 2020 08:58

How to transform challenges into opportunities.

1. A WhatsApp Business group is a great vehicle for staying in touch and to notify clients in real time of your re-opening (remember that many will want to book immediately!) It’s also useful for subsequent marketing initiatives. 

2. Make sure your channels of communication stay continually open - telephone, messenger or email. This is essential not just for work advice, but to know how they are doing. Customers remember how you made them feel good through taking care of them and the advice & encouragement you give.

3. Review your list of Social Media contacts: if you find that some clients don’t follow your page, invite them to do so. Also, commit to creating captivating and quality content that is of particular interest to your audience.

4. Even the most loyal customers whose return to the salon you might be taking for granted may still be afraid of going out and entering a crowded salon: they will be some extra special attention.

5. Create and send clients video tutorials with your recommendations for DIY fixes. They can even send to an 'after' shot for you to verify. 

6. The salon re-opening will be a celebration for both you and your clients. Offer them 'nice price' or special treatment to celebrate their return to the world of hair and beauty, thanking them for waiting so long for you.

7. Remember the heroes and angels in the health services who have been working flat out in our hospitals. You can pay special homage on social networks to nurses, doctors and care-workers who have been at the forefront of the fight against Coronavirus and who live near your salon. 

8. Last but not least: you need to work on your re-opening communications strategy right now. It’ll be too late when the show’s back on the road! 


Salon Staff and Contributors -  7 motivational tips to help keep them active and engaged.


Related items

  • Metamorphosis 02 April 2020

    This is a uniquely enchanting collection that, conveys exceptional chromatic and lighting effects combined with exclusive shapes and beautiful finish.

  • Line 02 April 2020

    Line is a collection full of intermittent styles, a collection where the lines are the focal point of inspiration. Through them Pelsynera has created shapes and depth, and by playing with different definitions they produced geometric images, some very noticeable and others of a gentler aspect.

  • BHAs 2020: The New Guidelines 02 April 2020

    In light of the impact that the current crisis is having on all aspects of our creative and professional lives, The  British Hairdressing Awards are undergoing some important changes this year.

  • Betta 02 April 2020

    A mix of cuts and finishes from the punk era of 1970s London, with colours inspired by a tropical freshwater fish called betta... hence the title of the collection.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK