Wella Professionals announced hair colourist and social media darling Patricia Nikole, @paintedhair, as new Brand Ambassador. Known for her impeccable balayage technique and as a pioneer in hair painting trends, Patricia brings her beautiful craftsmanship to Wella Professionals’ standards of excellence.
Patricia is a skilled colourist and self-made entrepreneur who built a reputation for her signature ‘painted hair’ blends and natural looks.
She has risen as one of the world's most prominent hair artists on social media, a medium that has brought transformative power to the hairdressing scene in recent years. Her education programs have significantly impacted the industry, and she's grown an impressive 912K+ devoted follower fan base on Instagram.
"Colour and education are my shared passions with Wella Professionals," says Patricia. "I am honoured to collaborate with this iconic brand in its creative direction and to inspire and support a new generation of hairdressers to thrive in this wonderful industry of ours." In her new role, she will exclusively collaborate with Wella Professionals across areas including content creation, digital transformation, creative collaboration, product co-creation, colour techniques, education innovation and influencer marketing. She will also create inspirational looks and serve as spokesperson for the brand.
Patricia is a credited colour master who values the importance of a strong technical understanding of the way colour works with hair. A seasoned professional known for pushing the boundaries of hair colour without compromising the result, Patricia thrives giving everyday women beautiful transformations that help boost their confidence.
Born in Sacramento, California, Patricia is also a mother of three who was raising her family on her own, successfully balancing and nurturing the growth of her personal life and her career: "My career has been nothing short of a dream since those early years and now partnering with Wella Professionals marks my biggest professional achievement to date," she adds. “I am a strong believer in ‘paying it forward’ and I will use this opportunity to collaborate with Wella Professionals in the coming years to give back to our beloved industry.”
“Patricia’s personal and professional accomplishments are nothing short of exceptional," concludes Laura Simpson, Chief Marketing Officer of Coty Professional Beauty. "We’re very proud to attract new talent of her calibre. She perfectly exemplifies the future of our industry and her story is a true inspiration for an upcoming generation of hairdressers.”
