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TrendVision Award 2020 Finalists Announced for UK & Eire

Tuesday, 26 May 2020 14:02

One of the most iconic hair competitions in the hairdressing calendar, The Wella Professionals TrendVision Award competition for 2020 has offered a refreshing new format with five completely new categories to enter.

TrendVision is open to anyone living or working in the UK or Ireland, who is either working in a salon or as an independent stylist and for the first time ever, the first stage of entry has been via Instagram, with competitors being asked to simply upload an image that had been created in the last 12 months by using the relevant hashtags.  Due to the exceptional circumstances of Covid-19, the entry deadline was extended and it was also possible to enter using a mannequin head. 

This year, the photographic judging was all done digitally and remotely by a wide range of highly acclaimed hairdressing experts and icons who worked their way through the record number of entries. “The criteria for TrendVision changed this year and it’s been incredible to see the level of creativity and flair that’s been demonstrated," commented judge Darren Ambrose, from D&J Ambrose. "The whole format has been adapted in response to COVID-19 and it’s fantastic that the competition has been able to continue. The entry levels have been overwhelming and been tough choosing the entries that will go on to the next stage. TrendVision is such a prestigious award; it’s no wonder the interest to enter is higher than ever. I wish all the finalists good luck.”

The Next Stage

The next stage of the competition is the Digital UK Regional & Ireland Heats, where those that have made it through will compete online between 1st – 15th June. This stage of the competition is digital and involves the photographic winners submitting their original before and after looks from their photographic entry, and recording a short video explaining the technique, inspiration, application and inspiration behind their looks.   

The winners of this stage will then compete in the TrendVision Award UK & Ireland Final, which this year due to COVID-19, will not take place at its usual venue, The Roundhouse. Wella is currently exploring options for an adapted Final with details to be announced soon.

The Categories 

•Colour Artist 

Beautiful and salon relevant hair with a focus on colour

•Colour Specialist - new for 2020

Beautiful and natural looking balayage with a soft transition from dark to light and harmonious shades selection 

•Editorial Look - new for 2020

An editorial image that reflects the Sebastian Professional brand identity 

•Craft Artist - new for 2020

Beautiful cut and style transformation that will express the model’s true self

•Men’s Hair - new for 2020

Charismatic model showing a trendy male haircut reflecting the Seb Man identity

•Style Master - new for 2020

Exceptional styling execution to produce a modern, wearable look reflective of the ‘ghd girl’: confident, bold and fearless; yet poised, empowered and polished.


Everyone who entered the TrendVision Photographic heat will be offered an exclusive online seminar and will be sent a direct message on Instagram with all the details.  



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