top news


Star Search: Wella Professionals’ GenNOW

Thursday, 15 October 2020 15:02

Wella Professionals is  delighted to once again announce the launch of GenNOW -  the brand's search for the freshest new talent in hairdressing to form its team of rising-stars. The new 2021/2 team will be joined by their award-winning lead mentor, and former GenNOW team member, Luke Benson.

Now celebrating its 10th anniversary, GenNOW provides a priceless experience that will open doors to a wide range of educational opportunities and on-stage platform work at some of the industry’s biggest events. So, the search is on for 5 creative stylists who can demonstrate skills in a multitude of hair textures. Knowing the Wella product portfolio is crucial and being a key team player is a must. The opportunity is open to all stylists 18 years of age and over, with 3 - 8 years’ experience, based in the UK or Ireland. You do not need to be salon based, and a strong digital profile is an advantage. 

The 5 successful stylists will embark on an incredible 18-month long creative journey with Luke Benson, who will mentor the team to develop their skills, build their profile and be an integral part of a diverse and inclusive team. Many GenNOW members go on to become Wella Craft Artists, making this a fantastic launch pad for any aspiring creative hairdresser. 

Wella Professionals prides itself in celebrating the differences that make us each unique, and stresses that its GenNOW programme is open to ALL hairdressers who want to take the next step on their career journey.

Candidates can demonstrate their interest from 15th October 2020 via Instagram. They simply need to show examples of their work on Instagram (pictures or video in a carousel swipe post. NO stories please), adding some information about themself, their passions, and explain why they want to be on the GenNOW Team. They’ll need to use the hashtag #WellaGenNOW, tag @wellahairUKI and @lukebensonhair. 

The deadline is 5th November (5pm) 2020.

For further information regarding the selection process please CLICK HERE  or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Instagram @WellaHairUKI / Facebook @WellaUKI / #WellaGenNOW


Related items

  • Reflection 15 October 2020

    The Reflection Collection shows multidimensionality in shapes and colours. The shades are full of glamour and feminine chic inspired by haute couture fashion shows in the 90s, combining contrasting panels with deep saturation to add extravagance to the styling. Slightly wavy and geometric forms show the theme of madness and female freedom.

  • Epoca Portraits 15 October 2020

    A collection of portraits that wants to abandon the limit of seasonality. Representing the thought, the stimulus, the interpretation of a historical, social, cultural period... but trans-seasonal, with timeless images.

  • VIP 12-Week Social Media Course by Vivienne Johns: Bookings Now Open! 15 October 2020

    Social media consultant and salon owner, Vivienne Johns, will be hosting her best-selling 12-week VIP social media masterclass again in 2021, with places now available to book. More than 600 hairdressers have already grown from her expertise over the last year, and her own career has gone from strength to strength.

  • UK & Ireland TrendVision Award Winners 2020 15 October 2020

    In collaboration with Wella Professionals, we are delighted to announce the Gold, Silver and Bronze winners of the TrendVision Award UK & Ireland 2020 awards, this year for the first time-ever in a digital format.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK