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Joico's Salon I-Deas Winners Celebrate in London

Wednesday, 12 November 2014 12:44

Salon I-Deas by Joico is a new innovation in education that helps the stylist communicate to their customer in consumer focused creativity - the three international winners were then invited to an all expenses inspirational weekend in London. 

Following the successful launch of the new inspiring educational programme, Salon I-Deas by Joico, hairdressers from around the world were challenged to demonstrate their creative abilities following their completion of the workshops and win a weekend in London and the Winner’s Star Status.


The judges, who included Joico Vision Director Gianni Scumaci, Education Director Danielle Swartebroeck and European Design Team member Gill Berry, selected three winners:


-  Jade Pretorious, 1-Sixty Hair, Capetown, South Africa 

-  Colleen Thomas, The Hair Chair, Capetown, South Africa 

 Anja Vandenbroucke, Coiffure Unique, Bissegem, Belgium

 

The winners and a colleague were then invited to an all expenses inspirational weekend in London. With a collection from the airport in a stretch limo, a stay in the impressive St. Pancras Renaissance London Hotel, shopping in Selfridges, champagne reception, a luxury dinner on the Thames with surprise guest appearance by Gianni Scumaci, a day at Salon International and an evening at The Alternative Hair Show, the winners certainly experienced London in true Joico style.


Salon I-Deas by JOICO is a new innovation in education that helps the stylist communicate to their customer in consumer focused creativity. It is about being receptive to the elements in the environment that a hairdresser is in, as inspiration comes in many different forms. The programme includes 3 separate workshop days that includes an overview of the concept, demonstrations of the cutting, colouring and styling techniques followed by a hands on workshop with the academy guests.

 

www.salon-ideas.com 

 

www.joicoeurope.com

  • Joicos Salon I-Deas Winners Celebrate in London



  • Joicos Salon I-Deas Winners Celebrate in London



  • Joicos Salon I-Deas Winners Celebrate in London



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