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Meet the All-Star Champ!

Tuesday, 21 April 2015 09:59

Sergey Shapochka from Kiev, Ukraine has just been announced as American Crew's Global Winner of the 2014-2015 All-Star Challenge, the global competition to recognise the best in men’s styling and barbering from all over the world!

No fewer than ten thousand stylists from over 40 countries entered the competition, with the just 14 finalists making it through to the final countdown in Rome this weekend. 

Sergey started his journey as a hairstylist in 2007, while preparing to graduate from university. He was studying finance and realised that paperwork was not his destiny: "I always wanted to use my imagination and create something beautiful, so I found myself working as a salon assistant," he explained.  "I began my hairdressing career at Beauty Zone salon in Kiev, and through the years I’ve attended training courses with Paul Mitchell and Sassoon Academy, completed editorial work and created 12 hair collections as a stylist and photographer." 

A 60 Second Q&A with Sergey

Grooming Must-Have: Fiber, Ultramatte and Defining Paste.

Favourite Male Celebrity Hairstyle: Jim Morrison, Mick Jagger, George Clooney, Brad Pitt.

Best Advice You’ve Ever Received: Remember you’re only as good as your last haircut.

How has American Crew + men’s grooming influenced your styling? American Crew products give me the freedom to create any style I desire, and I have all the options to meet the needs of my clients.

What was the inspiration for your winning style and what products did you use to create it? I was inspired by the movies of the ‘60s and ‘70s, including “Rebel Without a Cause,” “The Wild One” and “You Only Live Twice.” These were films with real men: discreet, elegant, genuine, with fewer words and deeper meaning. My winning look combined the character and style of these film heroes with a modern perspective.

  • Sergey Shapochka from Kiev, Ukraine and his winning look


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