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Trevor Launches His #HairTwistChallenge

Wednesday, 16 September 2015 14:31

Love it or loathe it, everyone remembers the Ice Bucket Challenge and the huge awareness it created for good causes. Well here's an alternative which you'll adore taking part in - #HairTwistChallenge. 

In association with Trevor Sorbie's My New Hair, and with the generous support of L'Oréal Professionnel, Monday saw the launch of the Hair Twist Challenge - aimed at raising money and awareness of this amazing charity.

It's simple, fun and exciting to take part in and will literally only take up half a minute of your time. All you have to do is video yourself creating a hair twist - you can be a zany, creative or alternative as you like - the only rule is the you do it within 30 seconds and then get as many people as possible to see it  through social media and, of course, by word of mouth.

Remember - it'll only take up 30 seconds of your time!

Here's what you need to do:

1.       Film yourself completing a hair twist on a model within 30 seconds

2.      Upload the video on to Facebook and tag your three or more nominees to complete the challenge themselves.  Use the three hashtags #HairTwistChallenge #mynewhaircharity #lorealpro

3.       Donate at the Just Giving Page ( or text MYNH005 with your donation amount to 70070.  

For the first 50,000 donations L’Oréal Professionnel has generously committed to donating £1 per donation.



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