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For one week (Sunday 26th – Sunday 4th May) the UK is being urged to support smaller charities with a new initiative the TwoPointSixChallenge.  Created by the organisers of the London Marathon this ‘lockdown-friendly event’ is open to anyone to support and very easy to take part in.

The #omcstylistaward2020 Instagram Contest set to take place on Instagram from May, 2020 thru August 15, 2020 has upped the jackpot of cash prizes, adding two categories and allowing the use of mannequin heads for the Ladies and Gents Commercial Cut categories.

How will the current crisis impact upon the future of beauty? It’s a question we’ve all been pondering ever since the true scale of this pandemic first began to emerge.

As of May 4, 2020, hairdressers will be expected to re-open in Germany, subject to some very stringent regulations surrounding hygiene, client numbers & access, as well as the use of personal protective equipment.

Kao is connecting with consumers who are sorely missing their barbers and hairdressers during COVID-19 forced closures, encouraging them to rethink all desperate DIY fixes, supporting the recovery of the Salon Industry.

In Europe, the hair salon business begins its first tentative steps towards a new normality. Salons in Switzerland are due to re-open next Monday - 27th April, followed by Austria on 2nd May and Germany on 4th May. Eddine Belaid from Zurich, gives Estetica his first-hand insight.

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