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American Crew™, a leader in professional men’s grooming, just announced the finalists for its annual All-Star Challenge men’s grooming competition.

UK L’Oréal Colour Trophy 2018 winners, Mai Ha (Director) and Emma Beveridge (Senior Technician & Stylist) from Trevor Sorbie Manchester have scooped the award for ‘Cut & Style’ at the International version of the competition in Paris.

It was in the year 1909 that Eugène Schueller founded the Société Française des Teintures Inoffensives Pour Cheveux, under the name of L'Auréale. A brand that the world would become familiar with as L'Oréal.

Tony Rizzo, founder of Alternative Hair, and Jayne Lewis-Orr, Executive Director of Salon International, have announced, for the first time in its 37 year history, the Alternative Hair Show will take place at Salon International, ExCeL London.

Hot Tools® Professional, the iconic professional hair styling brand from the USA, has appointed multi award-winning hairdresser Jamie Stevens as its European Creative Director.

The All-Star Challenge is an annual global competition that highlights world-class talent in men’s grooming. Men’s Stylists and Barbers are challenged to deliver their ultimate interpretation of the American Crew® man.

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