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Be "The Face" of Tomorrow!

Tuesday, 20 October 2015 09:19

In celebration of 10 massively successful years, label.m Professional Haircare launches its first-ever global competition - LABEL-ME - to find "The Face" of this trend-led, award-winning brand. 

label.m has created a new style-sharing website - label-me.com and is calling on loyal brand fans to put their best look forward, and be in with the chance to front the next global campaign!

The brand new digital platform label-me.com will allow style-setters to search for hair/fashion inspiration, as well as upload and share their individual look. By submitting their unique style they will automatically be considered for one of two monthly titles: ‘The Face – Shortlister’ and ‘The Look of the Month’.

Each month a panel of industry experts, including label.m’s Global Creative Director Sacha Mascolo-Tarbuck, will select one shortlisted look to be entered into ‘The Face’ competition who will then be called to attend a final casting.

Throughout each month, the label-me community will be invited to ‘like’ their favourite image and the look with the most likes, will be announced as ‘The Look of the Month’ and win an exclusive label.m prize.

The winner of ‘the face’ will feature in the 2016-17 label.m global campaign photo-shoot, where they’ll be styled by the label.m award-winning International Artistic Team and shot by a top fashion photographer alongside professional models. The winner’s image will appear in leading glossy titles as well as within 7,000 salons worldwide.

“It’s so important to inspire and nurture creativity and individuality – and we’ve created label-me.com to do just that," commented Sacha Mascolo-Tarbuck.  "Whether it’s an everyday look, or a dynamic creation, we want to build a community which enables people to share everyone’s individual style. I’m so excited to use this platform as a way to finding the next star of our label.m global advertising campaign. There’s so much talent out there and we want to make sure everyone has the chance to share their inspiration with the world!”

So the search for "The Face" is on and closes on 31th January 2016. Visit label-me.com and find out all the details!

 
  • Be the Face of Tomorrow with label.m



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