The collection consists his signature classic and chic draping, mixing with hexagon floral, digital and python prints, created into a clean and simple silhouettes. The colour palette featured shimmering metallic, and pixelated floral in rich colour against black created an instant elegant glitz and glamour.
In keeping the whole look with a touch of couture and glamourous, Helen Timofti and her team (@ Paul Edmonds) have the models styled with slicked back hair, inspired by Dita Von Teese. It's an extreme reverse 40's roll, and the hair is dampened down with water and covered in lots of playball extreme honey. It is then raked back with the fingers to keep the texture in the hair, not a comb marked effect. Following by rolling up the hair from the bottom and pinned at the nape of the neck. Finally is to keep the high gloss shine using Tecni Art Fix Design and to keep the hair in place, and glossed all over with Tecni Art Gloss Control to hold and gives a high finish shine.
Designer - Ashley Isham
London Fashion Week
All images courtesy of L'Oréal Professionnel