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Infinite Style: Nocturne by ghd

Wednesday, 25 October 2017 10:58

ghd recently hosted a 12-hour super shoot overnight in London, showcasing the limitless possibilities of their latest range, Nocturne, by styling round the clock on a remarkable 12-hour shoot.

Ten cutting-edge stylists were invited to London’s uber-cool Crossrail Place Roof Gardens in Canary Wharf to style under the stars as part of a live, collaborative photoshoot. Shooting on the night were Session Stylist Leighanne Regan, Salon Owner Sophie Laidlaw, Fellowship F.A.M.E. Team Member Jordanna Cobella, IT Guy finalist Jamie Benny, Headmasters Art Team Member Chris Southern and Newcomer of the Year Finalist Frazer Wallace. They were joined by Australian Hairdresser of the Year Finalist, Uros Mikic, ghd’s Italian Artistic Director Igor Rago, German Stylist Dashi Rasnici and Spanish Stylist Jorge DeSancho. Each stylist was assigned a model, then given 12 hours to create ten different looks  each – resulting in an astounding 100 images produced overnight. 

The new Nocturne range is all about producing beautiful hair that blurs the boundaries between night and day and the shoot showcased that limitless style perfectly, with looks ranging from punk ponies and knotted mohawks to textured waves and beautiful breezy curls – all produced against the clock as the inky night sky gave way to dazzling sunlight. Photographer Jack Eames and his team worked alongside the stylists to create the series of stunning images, with make-up provided by Max Factor and nails by OPIall part of ghd’s new Coty family.

As the sun rose on the all-night session, Jack and his team produced first looks from the night, which were sent over to the ghd studio in Soho for a grand reveal in front of the press – many of whom had paid a visit to the shoot the previous night. ghd global head of education, Jo Robertson, said: “This is the first shoot of its kind and the perfect way to showcase the infinite styling abilities of our new Nocturne range. All ghd products are designed to allow you to style and style again with no compromise to hair health, but this range is also about celebrating the blurred lines between night and day. Today, women wear their hair how they want, when they want and with these tools and our inspiring trend looks created by Zoe Irwin, stylists and clients alike will be empowered to create hair without limits. We’re so proud of the ten stylists that took part in tonight’s shoot and the work they produced against the clock – it just goes to show that with the right tools and teamwork, anything is possible.” 

Photos: Jack Eames

  • Hair by Chris Southern

  • Hair by Dashi Rasnici

  • Hair by Frazer Wallace

  • Hair by Igor Rago

  • Hair by Jamie Benny

  • Hair by Jordanna Cobella

  • Hair by Jorge DeSancho

  • Hair by Leighanne Regan

  • Hair by Sophie Laidlaw

  • hair by Uros Mikic


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