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Pantone 2018: It's Violet!

Thursday, 14 December 2017 11:19

Ultra Violet, to be precise... 18-3838 is the colour that Pantone has chosen as being instrumental in influencing fashion, art and design throughout 2018.

Pantone has defined the tone as dramatically provocative and reflective, communicating and conveying a sense of originality, ingenuity and visionary-thinking towards the future.

Pantone has annually defined the colour guide of coming year for decades, forecasting the trends through studies, statistics and influences that inspire the world of popular culture. The company describes the tone as "symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality."

And now, colourists can dive into the creation of personal expression through hair! In tune with the whimsical terminology of our color clients (the unicorns and mermaids) Pantone’s website deems that, "Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now; the vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Ultra Violet shows character and elegance, a perfect interpretation for the deep and reflective mood of the winter season. International hairstylists have already jumped on the purple hues, with combinations with in blond, grey and brown, offering a range of options for a look aligned to the color trend of 2018. By sensing Ultra Violet’s potential, we can now offer a gallery of looks inspired by the mysterious tone in their latest hairstyles collections.

Here are just 10 of our many favourites:
  • (Hair: Dilek Onur-Taylor; Photo: Roberto Ligresti; Make-up: David Maderich)



  • (Hair: Christophe Gaillet for L'Oréal Professionnel; Photo: Weronika Kosinska; Make-up: Izabela Szelagowska; Styling: Wyza, Dominika Syczynska)



  • (Hair: Raphael Perrier for Coiffeur en France; Photo: Duy Ha Minh)



  • (Hair: Liza Espinoza @ Salon Fluxx for Joico; Colour: Julee Damara Krause @ Salon Fluxx; Photostyling: Reynaldo Achurra; Photo: Steven Ledell; Make-Up and Styling: Rachel Frank, RFD; Products: Joico)



  • (Hair: Cosmetologists Chicago; Photo: Sal Misseri; Make-up: Marni Seabright; Styling: Kerra Coticchia)



  • (Hair: Emilio Carrillo Barragan @ Emilio Carrillo Wave Salon; Photo: David Arnal; Make-Up: Yolanda Ortiz Guardeño; Styling: Aaron Gil)



  • (Hair: Luigi Neri for Class; Photo: Fabio M.; Make-Up: Simone Belli; Styling: Simone Bartolotta and Salvatore Martorana)



  • (Hair: Amparo Carratalá @ Toni&Guy Art Team; Photo: David Arnal; Make-up: Ana Albiol; Styling: None)



  • (Hair: Ingeborg Van de Ven; Photo: Richard Monsieurs; Make-up: Lydia Than; Styling: Jeroen Kamphorst)



  • (Hair: Yuki Kano; Colour: Tom Bozier; Photo: Seung Rok Baek; Make-up: Chisato Chris Arai; Styling: Judy Lee)



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