top news

Look

Preen's London Fashion Week AW18 Collection

Tuesday, 20 February 2018 15:39

For Preen’s AW18 show, Wella Professionals and ghd fashion week ambassador Eugene Souleiman added an aquatic aesthetic to the collection. Known for combining hard and soft textures, Preen turned to tailored scuba-wear mixed with floating florals for the clothing inspiration.

Eugene emulated the raw textures of the fabrics in the collection with a hair look that is imperfectly perfect, “This look is about enhancing imperfections and not torturing the hair, allowing it to do more of what it wants to do,” Eugene explains. “The inspiration for the hair is sea anemones. We want the girls to look like they’re in water, with their hair looking otherworldly – like it is floating with zero gravity. We’re putting glitter in their hair so it’s glistening.”  

THE KEY TECHNIQUE

 Working closely with the Preen styling team, the hair was left tucked into the clothes and Eugene styled the hair once girls were dressed to create a fluid look. “The texture of the hair is grungy and uncombed with natural movement so we used EIMI Dry Me to add a rawness and EIMI Mistify Me Light to hold the pieces of hair in place. We want it to have a feeling of haste and speed, like it’s been done quickly – not too controlled or glamourous. It’s broken, but in a very beautiful way. There are subtle nuances and touches that make it work and make it feel a bit more unusual,”added Eugene. He also used styling tools to create soft waves which tumbled down from under the scuba caps. “For some of the girls we’re adding movement with the ghd gold styler and the ghd curve classic curl tong. We’re doing pieces of hair, not the whole head, so it doesn’t feel too done. There’s a real beauty to it, it’s angelic and soft.” As a final touch, glitter was softly blown onto the models’ hair to add an aquatic sheen that emulated the makeup look.

Related items

  • Tom's 24hr 'Barberthon' for the Tiny Lives Trust 20 February 2018

    North-Eastern barber, Tom Baxter, has pledged to cut hair free-of-charge for 24 hours next month in a bid to raise vital cash for sick and premature babies through the Tiny Lives Trust.

  • Multiply 20 February 2018

    Games of light and shade exemplify contemporary lines - elegance, charm, seduction and innovation are the inspirational elements derived from this beautiful new trend collection for 2018 – the work of Evoluzioni Parrucchieri Roma. Back to the past, but also totally contemporary.

  • Class of 74 20 February 2018

    Throwing it back to the amazing styles of the 70s, Anthony Edge found inspiration for his latest collection from a vintage yearbook. Each look has been named after hits from the 70s.

  • Unexpected 20 February 2018

    A mix & match of styles from different eras intersect and overlap, combining to represent contemporary femininity. Modì Hair illustrates these innumerable nuances. The result? All is unexpected; nothing is as it seems!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - UK