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ghd unveils 'Long Live the Queens' Campaign

Wednesday, 05 September 2018 13:55

ghd launches a new, global brand repositioning campaign, bringing  to life what Good Hair Day (ghd) means to their customers. It has brought back the brand’s provocative and playful personality from its roots.

The “Long Live The Queens” campaign, shot by the acclaimed photographer Charlotte Rutherford and in collaboration with Adam&Eve, celebrates a fierce cast of modern day ‘Queens’ who are revered by their public. The cast include a new mum, a successful new homeowner, an employee of the month and most importantly, ghd salon professionals. Launching this month, the campaign coincides with ghd’s launch of the platinum+, the world’s first SMART styler that predicts your hair’s needs.

“The ‘Long Live The Queens’ campaign marks a pivotal moment for the brand,” explains Montse Passolas, ghd Senior Vice President of Global Marketing. “Bringing to life the meaning of ‘Good Hair Day’ with a fierce cast of modern day ‘Queens’, we are celebrating confident and ambitious people that are transforming their lives whilst looking incredible doing it.” 

The campaign which spans VOD, online, print, social and in store, is the first in an ongoing drive by the Coty owned brand to reconnect with its audience, with modernity and attitude. 


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