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Get the Look: TONI&GUY Session Team Using label.m Curl Define Exclusively at Velsvoir LFW Men's AW19

Tuesday, 08 January 2019 11:00

label.m delivers for the 'curl-conscious' with its newly launched Curl Define: four key high performance products, all of which are formulated to retain the integrity of curls and waves with an injection of natural bounce, shine, zero-frizz and shape control without compromising on volume.

The label.m ethos is that ‘not all curls are created equal’, that ‘curls just want to have fun’ and are totally spontaneous! So this launch embraces the beauty of ‘natural born curls’, whilst taking into account the variation diverse hair textures globally.

“I’ve been looking to develop our curl category with a new approach for some time,” explains Sacha Mascolo-Tarbuck, Global Creative Director for TONI&GUY and label.m. “Given the fantastic response to the recent launch of Anti Frizz, it was a natural progression for us to further expand the range with a sole focus on the best curl maintenance regime for every hair texture, which is so diverse across the globe.”

label.m Curl Define Exclusive at Velsvoir LFW Men's AW19

The Collection

Velsvoir AW19 explores the concept of revival, disseminating classic ideas in menswear and adapting the romantic notions of eloquence and heritage for the new wave. This sees very sharp, bold notes of gentleman's tailoring with a slim, sleek silhouette. This season encapsulates a variety of dark wool fabrics in tones of black, charcoal, midnight and navy, inspired by fluctuating design and a utilitarian approach to menswear.

The Hair

The hair this season draws from the late 70s and early 80s to complement the bold tailored silhouettes. This collection blends effortless adventure with timeless design, encapsulated by the crossing eras. Merging elements of iconic hairstyles like the 70s rockstar waves along with 80s curls and a lot of soul.

Get the Look

1. Create a curved parting in an ‘S’ shape.

2. Dampen with water then apply label.m Curl Define Foam section by section to create a structured curl.

3. Create finger waves around the hairline starting at the roots. Keep the ends loose to create a contrast in textures from structured to soft. Clip in place.

4. Take sections around the rest of the head and wrap around your finger to create individual curls. Dry hair using label.m Magic Diffuser.

5. Remove the clips and gently break the curls up with your fingers before scrunching in label.m Curl Define Souffle.

6. Finish with label.m Curl Define Shine Top Coat.

 

WATCH THE VIDEO BELOW! 

 

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